Senior Product Manager, Local Ads and Monetization

NewsBreak; Bellevue, Mountain View (WA, CA); On-site; USD 140,000 - 210,000; Full time

Job summary

NewsBreak is seeking a Senior Product Manager for Local Ads and Monetization. You will own strategy, roadmap, and outcomes for products helping local advertisers reach audiences and grow their business.

You will build consumer discovery experiences and advertiser tools that drive measurable results, working across geographies and categories to optimize revenue and user value. You will collaborate with Engineering, Design, and Data Science to prioritize opportunities, design experiments, and tie

Qualifications

• 6+ years of product management experience in tech or adtech domains.
• Proven track record shipping and scaling products with measurable impact on revenue or acquisition.
• Strong understanding of local advertiser economics, CAC, and ROI.
• Hands-on experience with performance advertising, targeting, pricing, and measurement.

Responsibilities

• Own the Local Ads and Monetization strategy, roadmap, and outcomes across local businesses and categories.
• Design ad formats, pricing, and monetization models that drive sustainable revenue while delivering value.
• Build experiences that help users discover relevant local businesses and services through advertising formats.
• Define advertiser success metrics and tie reporting to online and offline outcomes to improve investment decisions.
• Simplify onboarding, campaign creation, targeting, budgets, and reporting for local advertisers.
• Lead cross-functional delivery with Engineering, Design, Data Science, Sales, and Marketing to launch and iterate.

Skills

Product management

Local ads

Monetization

SQL

Advertiser metrics

Stakeholder collaboration

Strategic roadmaps

Job description

Senior Product Manager, Local Ads and Monetization

Bellevue, Washington, United States; Mountain View, California, United States

About NewsBreak

Founded in 2015, NewsBreak is the Content Intelligence platform shaping the future content economy. With over 40 million monthly active users, our flagship platform delivers highly personalized local news and information powered by advanced AI, recommendation systems, and adtech.

Recognized by Fast Company as #32 on the Top Workplaces for Innovators, we're proud to be Great Place to Work® certified and home to a dynamic team of technologists, product innovators, and business leaders who are passionate about solving meaningful challenges at scale.

Together, we reached unicorn status in 2021, and we remain committed to continuing this high-growth trajectory with the right team to fulfill our mission: building the infrastructure layer for content intelligence.

If you’re inspired to dream big, innovate fast, and make a difference, we’d love to hear from you! For more information, visit www.newsbreak.com/about

About the role

We are looking for a Senior Product Manager with deep experience building advertising and monetization products for local businesses. You will own the strategy, roadmap, and business outcomes for products that help local advertisers reach relevant audiences, acquire customers, and grow their businesses.

Your scope will span local business advertising and local services across a range of categories. You will build consumer experiences that connect people with relevant businesses and advertiser tools that turn those connections into measurable results. This role requires practical knowledge of how local businesses attract customers, evaluate advertising performance, and decide where to invest their marketing budgets.

Location: Seattle, WA or Mountain View, CA

Key Responsibilities

Local Advertising Strategy and Monetization

• Own the strategy and roadmap for local ads and local services, prioritizing advertiser segments, service categories, and geographic markets.
• Develop ad formats, pricing, and monetization models that support sustainable revenue growth while delivering value to advertisers and consumers.

Consumer Discovery

• Build experiences that help users discover relevant local businesses, products, and services through sponsored content, business profiles, recommendations, and other advertising formats.
• Improve the path from discovery to action, helping users explore offerings, contact businesses, book services, or make purchases.

Advertiser Outcome Measurement

• Define how local advertisers measure success across objectives, including awareness, engagement, customer inquiries, bookings, purchases, and return on advertising spend.
• Partner with advertisers and measurement teams to connect campaign reporting with online and offline business outcomes. Use those insights to improve advertiser performance and investment decisions.

Advertiser Experience and Growth

• Simplify business onboarding, campaign creation, geographic targeting, budgets, creative setup, and performance reporting for local advertisers.
• Partner with Sales, Marketing, and Account Management to improve activation, repeat spending, and retention across self-service and managed accounts.

AI for Local Advertising

• Identify and launch AI capabilities that improve local discovery, personalize business recommendations, and reduce the effort businesses spend creating and managing campaigns.
• Partner with teams building AI media buying and account management products to adapt shared capabilities to local advertiser needs.

Product Execution and Experimentation

• Use advertiser interviews, consumer research, SQL analysis, and experiments to prioritize opportunities and evaluate revenue, advertiser retention, campaign performance, and consumer experience.
• Lead delivery with Engineering, Design, Data Science, and advertiser-facing teams. Set clear outcomes, make trade-offs, and own products from discovery through launch and iteration.

Qualifications

Required Qualifications

• 6+ years of product management experience, including 3+ years building advertising or monetization products for local businesses or local services.
• A demonstrated record of shipping and scaling products with measurable impact on advertising revenue, advertiser retention, or customer acquisition performance.
• Deep understanding of local advertiser economics, including customer acquisition costs, geographic reach, seasonality, budget constraints, and return on marketing investment.
• Practical knowledge of performance advertising, including geographic targeting, campaign optimization, pricing models, conversion tracking, and measurement of online and offline outcomes.
• Strong analytical skills and proficiency in SQL, with the ability to diagnose performance problems and translate findings into product decisions.
• Experience working directly with local business owners, service providers, or advertisers to uncover needs and validate solutions.
• Ability to independently lead an ambiguous product area, set priorities, and deliver with Engineering, Design, Data Science, Sales, and other partners.

Preferred Qualifications

• Experience in local service categories such as home improvement, health and wellness, or professional services.
• Experience serving small businesses, agencies, franchises, or businesses operating across multiple locations.
• Experience launching AI products for advertisers or consumers, or connecting advertising products with CRM, booking, commerce, and offline conversion systems.

The US base salary range for this full-time position is listed below. Pay may vary based on a number of factors including job-related skills, level, experience, geographic location and relevant education or training. At NewsBreak, we design our overall rewards package to attract top talents. Depending on the position, the role may also be eligible for discretionary bonus and options.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in NewsBreak’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.