Product Manager

Insight Global; Fort Mill (SC); On-site; USD 110,000 - 160,000; Full time

Job summary

Insight Global is seeking a Digital Product Manager for a leading equipment rental organization. This role focuses on customer-facing digital experiences across eCommerce, digital marketing, and self-service web platforms, leveraging Adobe Experience Manager expertise.

You will partner with marketing, engineering, UX, and business stakeholders to define requirements, manage backlogs, and deliver digital capabilities that drive strategic growth.

Qualifications

• 3-7+ years of digital product management experience.
• 2+ years supporting eCommerce platforms and customer-facing digital products
• Strong experience with Adobe Experience Manager (AEM) and Adobe ecosystem products
• Experience with Adobe Commerce and/or marketing technology integrations
• Experience with Marketo integrations and digital marketing platforms
• Strong Agile/Scrum experience including backlog management, story grooming, sprint planning, and requirements gathering
• Experience writing user stories and acceptance criteria in Jira/Confluence
• Ability to partner with business stakeholders and technical teams
• Strong roadmap planning and product lifecycle management experience
• Demonstrated experience translating business requirements into technical solutions
• Experience supporting web and mobile customer experiences
• Strong communication and stakeholder management skills

Responsibilities

• Own and prioritize the product backlog for customer-facing digital experiences
• Gather requirements and define product capabilities aligned to business objectives
• Conduct story grooming, backlog refinement, sprint planning, and acceptance reviews
• Work closely with stakeholders, UX teams, developers, and marketing teams
• Support Adobe Experience Manager and Adobe marketing ecosystem initiatives
• Define user stories and acceptance criteria for new features and enhancements
• Collaborate with development teams to design and launch new customer experiences
• Analyze customer feedback and identify opportunities for product improvements
• Track product KPIs and customer engagement metrics
• Support the Rental Space customer experience, including product discovery, marketing integrations, and online checkout functionality

Skills

Digital product management

Adobe Experience Manager

Adobe ecosystem

eCommerce

Backlog management

Stakeholder management

Agile/Scrum

User stories & acceptance criteria

Roadmap planning

Technical requirement translation

Tools

Jira

Confluence

Job description

• 3-7+ years of Digital Product Management experience
• 2+ years supporting eCommerce platforms and customer-facing digital products
• Strong experience with Adobe Experience Manager (AEM) and Adobe ecosystem products
• Experience with Adobe Commerce and/or marketing technology integrations
• Experience with Marketo integrations and digital marketing platforms
• Strong Agile/Scrum experience including backlog management, story grooming, sprint planning, and requirements gathering
• Experience writing user stories and acceptance criteria in Jira/Confluence
• Ability to partner with business stakeholders and technical teams
• Strong roadmap planning and product lifecycle management experience
• Demonstrated experience translating business requirements into technical solutions
• Experience supporting web and mobile customer experiences
• Strong communication and stakeholder management skills

Nice to Have

• Rental, Retail, Supply Chain, or Logistics industry experience
• Experience with customer acquisition journeys and checkout flows
• Adobe Commerce experience
• Experience with Voice of the Customer (VoC) programs
• Experience measuring product KPIs and customer behavior analytics

About the Role

Insight Global is seeking a Digital Product Manager for a leading equipment rental organization. This individual will focus on customer-facing digital experiences, helping drive enhancements across eCommerce, digital marketing, and self-service web platforms. The ideal candidate possesses strong Adobe Experience Manager expertise, experience managing digital products throughout the product lifecycle, and a passion for creating seamless customer experiences. This role will partner heavily with marketing, engineering, UX, and business stakeholders to define requirements, manage backlogs, and deliver impactful digital capabilities that support strategic growth initiatives.

Key Responsibilities

• Own and prioritize the product backlog for customer-facing digital experiences
• Gather requirements and define product capabilities aligned to business objectives
• Conduct story grooming, backlog refinement, sprint planning, and acceptance reviews
• Work closely with stakeholders, UX teams, developers, and marketing teams
• Support Adobe Experience Manager and Adobe marketing ecosystem initiatives
• Define user stories and acceptance criteria for new features and enhancements
• Collaborate with development teams to design and launch new customer experiences
• Analyze customer feedback and identify opportunities for product improvements
• Track product KPIs and customer engagement metrics
Support the Rental Space customer experience, including product discovery, marketing integrations, and online checkout functionality