Product Manager

Wpromote; El Segundo (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Polaris IQ, a Wpromote product, is seeking a Product Manager to own multiple applications and drive the roadmap. You will partner with Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver valuable product experiences and guide adoption.

You'll conduct user research, analyze market data, translate needs into requirements, and triage questions and bugs while representing Polaris IQ in client conversations and demos.

Qualifications

• 3+ years in digital marketing or marketing technology.
• Experience translating needs into product requirements and priorities.
• Experience with technical and cross-functional teams to move initiatives from idea through execution.
• Strong communication, facilitation, analytical, and critical-thinking skills.
• Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight.
• Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work.

Responsibilities

• Own multiple applications within Polaris IQ and drive roadmap.
• Conduct user research and analyze market data to prioritize opportunities.
• Translate user and business needs into requirements, workflows, acceptance criteria, and prioritized work for Engineering and Design.
• Partner across Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver, launch, and drive adoption of product experiences.
• Represent Polaris IQ in client conversations, sales demos, internal meetings, and cross-functional planning.
• Use product usage, adoption, feedback, and business performance data to evaluate success and guide future decisions.
• Triaging product questions and issues, identify patterns, and escal bugs, risks, and opportunities for improvement.

Skills

Digital marketing

Marketing technology

Cross-functional teamwork

Analytical thinking

Prioritization

Communication

Tools

Jira

BigQuery

SQL

Product analytics tools

Job description

You Will Be

• Owning multiple applications within Polaris IQ, leading the squad responsible for delivering your roadmap, and contributing to the broader Wpromote Product roadmap

Conducting user research, analyzing market and product data, and developing clear use cases and recommendations to evaluate and prioritize opportunities

Translating user and business needs into requirements, workflows, acceptance criteria, and prioritized work for Engineering and Design

Partnering across Engineering, Design, R&D, Product Marketing, Sales, and Client Services to deliver, launch, and drive adoption of valuable and reliable product experiences

Representing Polaris IQ in client conversations, sales demos, internal meetings, and cross-functional planning

Using product usage, adoption, feedback, and business performance data to evaluate success and guide future decisions

Triaging product questions and issues, identify patterns, and escal bugs, risks, and opportunities for improvement

You Must Have

3+ years of experience in digital marketing, marketing technology, or a digital agency, with a strong understanding of how agency teams deliver marketing services for clients

Experience translating user or business needs into product requirements, priorities, workflows, or deliverables

Experience working with technical and cross-functional teams to move initiatives from idea through execution

Strong communication, facilitation, analytical, and critical-thinking skills, with the ability to create alignment and make informed recommendations

Ability to independently manage ambiguity and competing priorities, make sound decisions, and take ownership without extensive oversight

Curiosity about marketing technology, data, AI, and emerging ways to improve how marketing teams work

Nice to Have

Product management, product operations, or software development experience, particularly in SaaS or marketing technology

Hands-on experience in paid search, paid social, programmatic, SEO, content, creative, analytics, measurement, or another digital marketing discipline

Experience working with marketing data, APIs, integrations, dashboards, reporting, SQL, BigQuery, or product analytics tools

Experience with Jira and Agile/Scrum practices

Experience supporting client-facing demos, training, enablement, launches, proposals, or go-to-market initiatives