Product Manager

Stages Cycling; Boulder (CO); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Stages Cycling is seeking a Product Manager to own end-to-end responsibility for the bike portfolio, spanning consumer and commercial lines. You will define product strategy, build the roadmap, identify market opportunities, and lead cross-functional teams from concept through launch and lifecycle management.

The role requires deep collaboration with Engineering, Design, Sales, Marketing, Operations, Customer Service, and global partners, with a focus on profitability and market impact.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• Proven experience taking products from concept through launch.
• Strong understanding of product strategy, market research, pricing, and financial modeling.
• Ability to lead cross-functional teams without direct authority.

Responsibilities

• Own end-to-end product strategy and multi-year roadmap.
• Define vision, positioning, target customers, and key features.
• Identify market opportunities through research and competitive intel.
• Lead cross-functional teams from concept to launch.
• Manage lifecycle, pricing, and profitability analyses.

Skills

Product strategy

Roadmap planning

Cross-functional leadership

Market research

Pricing & finance

Communication

Education

Bachelor's degree

Job description

The Product Manager will have end-to-end product responsibility for Stages' bike portfolio, including consumer and commercial bikes. This role will define product strategy, develop the product roadmap, identify market opportunities, and lead cross-functional teams from concept through launch and ongoing lifecycle management.

About SPIA Cycling INC

Stages Cycling has been in the cycling technology business for over fifteen years, with dozens of our employees bringing vast industry expertise to launch and drive the company. Stages is the global leader in commercial indoor bike and power meter production. Stages Power meters are all hand-crafted by our beloved production team in Boulder, Colorado, USA, working alongside Stages engineers, with the simple goal of generating the most innovative training solutions for cyclists.

Description

Product Manager

Location: Boulder, Colorado

Department: Product

Reports to: VP of Product

Employment Type: Full-Time

Position Summary

The Product Manager will have end-to-end product responsibility for Stages' bike portfolio, including consumer and commercial bikes. This role will define product strategy, develop the product roadmap, identify market opportunities, and lead cross-functional teams from concept through launch and ongoing lifecycle management.

The ideal candidate combines strong product management skills with a passion for cycling and fitness and understands how to translate customer needs, market trends, competitive intelligence, technology, and business objectives into compelling products.

This is a highly collaborative role working closely with Engineering, Design, Sales, Marketing, Operations, Customer Service, and our global Giant Group partners.

Key Responsibilities

• Own the product strategy and multi-year roadmap for the Stages bike portfolio across consumer and commercial segments.
• Define product vision, positioning, target customers, key features, and value propositions.
• Identify and prioritize new product opportunities based on market trends, customer needs, competitive analysis, technology, and business strategy.
• Develop product plans that balance customer value, innovation, quality, cost, timing, and business objectives.
• Establish clear product priorities and communicate roadmap decisions across the organization.
• Partner with leadership to align the bike portfolio with Stages' overall business and growth strategy.

Product Development & Launch

• Lead cross-functional product development initiatives from concept through commercialization.
• Develop product requirements, specifications, business cases, and product briefs.
• Partner with Engineering and Design to translate product requirements into effective product solutions.
• Work closely with global development and manufacturing teams to ensure products meet customer, quality, cost, and timing expectations.
• Coordinate product launch readiness across Engineering, Marketing, Sales, Operations, Supply Chain, and Customer Service.
• Develop launch plans, product positioning, pricing recommendations, and key product messaging in partnership with Marketing and Sales.
• Monitor product performance following launch and identify opportunities for improvement.
• Manage the full product lifecycle, including new product introduction, portfolio optimization, product enhancements, and end-of-life decisions.
• Analyze product performance and make recommendations regarding pricing, features, positioning, inventory, and portfolio rationalization.
• Identify opportunities to improve product profitability and gross margin.
• Maintain a clear understanding of product costs, pricing, margins, volumes, and financial performance.
• Develop recommendations for product refreshes, upgrades, and next-generation products.
• Develop a deep understanding of consumer cyclists, fitness enthusiasts, commercial fitness operators, dealers, distributors, and other key customers.
• Conduct market and competitive research to identify emerging trends, customer needs, and opportunities.
• Gather and synthesize customer feedback from Sales, Customer Service, dealers, distributors, commercial customers, and direct consumer channels.
• Monitor competitive products, pricing, technology, features, and positioning.
• Translate market insights into actionable product strategies and development priorities.

Commercial & Business Management

• Partner with Sales and Marketing to develop go-to-market strategies for consumer and commercial products.
• Support pricing strategy and product-level financial analysis.
• Evaluate product business cases, including revenue opportunity, development investment, cost, margin, and expected return.
• Track product and portfolio performance against revenue, volume, margin, and other key business objectives.
• Support sales teams with product knowledge, competitive positioning, product training, and customer presentations.
• Partner with commercial teams to identify opportunities for product customization or solutions for key accounts.

Cross-Functional Leadership

• Serve as the primary product owner and internal subject-matter expert for the Stages bike portfolio.
• Lead cross-functional meetings and maintain alignment on product priorities, decisions, timelines, and risks.
• Influence teams and stakeholders across the organization without direct authority.
• Communicate product strategy and priorities effectively to executive leadership and global partners.
• Build strong working relationships with Giant Group teams and international stakeholders.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, Product Management, or a related field; equivalent experience considered.
• Passion for cycling, fitness, and/or sports technology
• Demonstrated experience taking products from concept through launch and managing products throughout their lifecycle.
• Strong understanding of product strategy, market research, competitive analysis, pricing, and financial modeling.
• Experience working cross-functionally with Engineering, Design, Manufacturing, Sales, Marketing, and Operations.
• Strong analytical and problem-solving skills with the ability to make data-informed decisions.
• Excellent project leadership and communication skills.
• Ability to influence and lead cross-functional teams without direct authority.
• Strong business acumen and understanding of product profitability and P&L drivers.

Preferred Qualifications

• 5+ years of product management, product development, category management, or related experience, preferably within cycling, fitness, sporting goods, consumer products, or another technology-driven industry.
• Experience with bicycles, indoor cycling, fitness equipment, connected fitness, or sporting goods.
• Experience managing both B2C and B2B/commercial products.
• Experience working with international teams, suppliers, manufacturers, or distribution partners.
• Familiarity with product development processes, including hardware development and manufacturing.
• Experience with product lifecycle management and portfolio strategy.
• Experience using customer research, sales data, market data, and financial analysis to inform product decisions.
• Active cyclist or strong knowledge of the cycling industry and consumer cycling market.

Key Success Measures

Success in this role will be measured by the ability to:

• Develop and execute a clear, compelling bike product roadmap.
• Deliver new products and product improvements on time and within agreed business objectives.
• Grow bike revenue and improve product portfolio profitability.
• Increase customer and market relevance of the Stages bike portfolio.
• Improve cross-functional alignment and product development effectiveness.
• Make disciplined portfolio and product investment decisions.
• Build strong relationships with customers, commercial partners, dealers, and internal stakeholders.

This role will require up to 25% of travelling domestically and internationally.