Bike Product Lead: Strategy, Roadmap & Launch

Stages Cycling; Boulder (CO); Hybrid; USD 110,000 - 170,000; Full time

Job summary

Stages Cycling is seeking a Product Manager to own end-to-end responsibility for the bike portfolio, spanning consumer and commercial lines. You will define product strategy, build the roadmap, identify market opportunities, and lead cross-functional teams from concept through launch and lifecycle management.

The role requires deep collaboration with Engineering, Design, Sales, Marketing, Operations, Customer Service, and global partners, with a focus on profitability and market impact.

Qualifications

• Bachelor's degree in Business, Marketing, Engineering, or related field.
• Proven experience taking products from concept through launch.
• Strong understanding of product strategy, market research, pricing, and financial modeling.
• Ability to lead cross-functional teams without direct authority.

Responsibilities

• Own end-to-end product strategy and multi-year roadmap.
• Define vision, positioning, target customers, and key features.
• Identify market opportunities through research and competitive intel.
• Lead cross-functional teams from concept to launch.
• Manage lifecycle, pricing, and profitability analyses.

Skills

Product strategy

Roadmap planning

Cross-functional leadership

Market research

Pricing & finance

Communication

Education

Bachelor's degree

Job description

Stages Cycling is seeking a Product Manager to own end-to-end responsibility for the bike portfolio, spanning consumer and commercial lines. You will define product strategy, build the roadmap, identify market opportunities, and lead cross-functional teams from concept through launch and lifecycle management.

The role requires deep collaboration with Engineering, Design, Sales, Marketing, Operations, Customer Service, and global partners, with a focus on profitability and market impact.