Product Manager

Reframe; Alpharetta (GA); On-site; USD 100,000 - 130,000; Full time

Job summary

Reframe in Alpharetta, Georgia is seeking a Product Manager to lead product development, strategy, and market launch. The ideal candidate should have strong abilities in market research and product specifications, and will play a critical role in identifying customer needs and developing effective product strategies.

This position requires a proactive approach to assessing competition and defining marketing communication objectives, contributing to our mission of helping individuals achieve their best selves.

Qualifications

• Experience in product development and strategy.
• Strong market research abilities.
• Ability to assess market competition.

Responsibilities

• Lead product development and market launch.
• Identify potential products and conduct market research.
• Define product marketing communication objectives.

Job description

Reframe is an app to help people cut back on drinking alcohol and discover the best version of themselves. We're currently the market leaders in the alcohol reduction space with over 150K paying customers & growing fast (we 10X'ed in 12 months to over $13M in Annual Revenue). Our mission is to help people achieve what we call peak human condition (best version of themselves mentally, physically, emotionally) by helping people build great habits and manage their emotions (which is also how we help people cut back on drinking) through an end-to-end lifestyle management system.

Product Manager Job Responsibilities

• Leads product development, strategy, and redesign from concept through development and manufacturing to market launch.
• Develops products by identifying potential products, conducting market research, generating product requirements, developing marketing strategies, and determining specifications, production timetables, pricing, and time-integrated plans for product introduction.
• Determines customers’ needs and desires by specifying the research needed to obtain market information.
• Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product or packaging changes.
• Assesses market competition by comparing the company’s product to competitors’ products.
• Provides source data for product line communications by defining product marketing communication objectives.
• Obtains product market share by working with sales director to develop product sales strategies.
• Assesses product market data by calling on customers with field salespeople and evaluating sales call results.