Product Launch PR Lead — Tech & Media Strategy

TP-Link Systems Inc.; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k contributions

15 days vacation

11 paid holidays

Bi-annual pay raises

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. is seeking a PR leader to drive end-to-end product launch communications from Irvine, CA. You will craft compelling stories, manage a broad media roster, and coordinate with marketing to boost visibility and resonance across consumer tech and business press.

The role demands 3+ years in tech PR, strong analytics, and a proven track record in delivering high-quality coverage across Tier-1 to Tier-3 outlets.

Qualifications

• Bachelor's degree in Marketing, PR, or communications.
• 3+ years in consumer electronics or tech PR with product launches.
• Strong storytelling and media relations skills.

Responsibilities

• Lead end-to-end PR strategy and execution for new product launches.
• Craft compelling messaging to drive high-volume media coverage.
• Manage relationships with Tier-1 to Tier-3 outlets and AI-driven discovery channels.
• Develop media guides, Q&A, and product briefing materials.
• Coordinate product seeding, reviews, and timelines with media.
• Collaborate with marketing to monitor sentiment and optimize PR actions.
• Align PR efforts with company goals and cross-functional teams.
• Measure impact with shares of voice, sentiment, and visibility metrics.

Skills

PR strategy

Media relations

Storytelling

Campaign management

Analytics

Cross-functional work

Education

Bachelor's degree in Marketing

Public Relations degree

Job description

TP-Link Systems Inc. is seeking a PR leader to drive end-to-end product launch communications from Irvine, CA. You will craft compelling stories, manage a broad media roster, and coordinate with marketing to boost visibility and resonance across consumer tech and business press.

The role demands 3+ years in tech PR, strong analytics, and a proven track record in delivering high-quality coverage across Tier-1 to Tier-3 outlets.