Marketing PR Manager

TP-Link Systems Inc.; Irvine (CA); On-site; USD 100,000 - 130,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401k contributions

15 days vacation

11 paid holidays

Bi-annual pay raises

Gym membership

Team-building events

Job summary

TP-Link Systems Inc. is seeking a PR leader to drive end-to-end product launch communications from Irvine, CA. You will craft compelling stories, manage a broad media roster, and coordinate with marketing to boost visibility and resonance across consumer tech and business press.

The role demands 3+ years in tech PR, strong analytics, and a proven track record in delivering high-quality coverage across Tier-1 to Tier-3 outlets.

Qualifications

• Bachelor's degree in Marketing, PR, or communications.
• 3+ years in consumer electronics or tech PR with product launches.
• Strong storytelling and media relations skills.

Responsibilities

• Lead end-to-end PR strategy and execution for new product launches.
• Craft compelling messaging to drive high-volume media coverage.
• Manage relationships with Tier-1 to Tier-3 outlets and AI-driven discovery channels.
• Develop media guides, Q&A, and product briefing materials.
• Coordinate product seeding, reviews, and timelines with media.
• Collaborate with marketing to monitor sentiment and optimize PR actions.
• Align PR efforts with company goals and cross-functional teams.
• Measure impact with shares of voice, sentiment, and visibility metrics.

Skills

PR strategy

Media relations

Storytelling

Campaign management

Analytics

Cross-functional work

Education

Bachelor's degree in Marketing

Public Relations degree

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Overview

Key Responsibilities

• Lead end-to-end PR strategy and execution for new product launches, including briefing timelines, embargo management, and coordinated messaging
• Craft compelling, media-worthy storytelling and differentiated messaging to drive consistent, high-volume coverage that captures top-tier interest and reinforces TP-Link's unique market position
• Build and maintain strong relationships with Tier-1 to Tier-3 media, expanding the active media pool — with particular focus on outlets and reviewers frequently cited or referenced by AI search/answer engines (e.g., Google AI Overview, ChatGPT, Perplexity) — to strengthen TP-Link's visibility in AI-driven discovery and search results.
• Develop and maintain comprehensive media guides and briefing materials (product fact sheets, key messaging, spokesperson Q&A, competitive positioning) to ensure accurate, consistent coverage across all media tiers
• Manage the product seeding and review program — coordinating sample allocation, tracking loaner units, setting review timelines, and following up with media/reviewers to secure timely, high-quality coverage
• Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image
• Align and integrate PR efforts with companywide goals and cohesive storytelling, integrating cross-functional resources (marketing, sales, etc.)
• Measure performance using data-driven metrics — share of voice, sentiment, impressions, message pull-through, and increasingly, AI citation/visibility tracking — to optimize results and demonstrate impact

Requirements

• Bachelor's degree in Marketing, Public Relations, Communications, or related field, required.
• 3+ years of PR experience, ideally in consumer electronics or technology, leading successful media relations and product launch programs.
• Exceptional storytelling and messaging skills, with the ability to engineer compelling narratives that clearly differentiate TP-Link's technology in the market.
• Strong existing network and media intelligence to proactively secure high-quality coverage with Tier-1 to Tier-3 outlets across consumer tech and business press.
• Proven success driving product launches and thought-leadership initiatives that elevate brand awareness and credibility.
• Skilled in PR analytics and performance measurement, including media impressions, share of voice, sentiment, message pull-through, and business outcomes, with the ability to optimize campaigns based on data.
• Creative, proactive mindset with strong problem-solving skills and the agility to respond quickly in fast-moving situations.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Benefits

Salary Range: $100,000 - $130,000

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• 15 days accrued vacation
• 11 paid holidays
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team-building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, and local laws. Beyond compliance, we strive to create a supportive and growth-oriented workplace for everyone. If you share your passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc. Please, no third-party agency inquiries. We are currently unable to offer visa sponsorships.