Product Launch Lead - Marine

yamahaexternalcareersite; Kennesaw (GA); On-site; USD 110,000 - 170,000; Full time

Benefits offered by this job

401(k) & Profit Sharing

Fertility Benefits

37.5 hour work week

Medical, Dental, Vision

Life and AD&D Insurance

Wellness Program

Short-Term Disability Coverage

Long-Term Disability

Student Debt Repayment

Product borrowing

Job summary

Yamaha Motor Corporation, USA in Kennesaw, GA is seeking a Product Launch Lead to organize and drive new product introductions. You will coordinate timelines, align stakeholders, and ensure launch readiness across departments to deliver accurate product data and compelling materials for channels and dealers.

The role requires 10+ years in product management or related fields, strong MS Office skills, and experience with Yamaha systems; travel ~30% and close collaboration with Marketing, Sales,

Qualifications

• BA/BS degree or equivalent professional experience in a related position.
• 10+ years of experience in product management, product marketing, product introduction, or related discipline.
• Proficiency in MS Office and Yamaha internal systems (YMBS, YWMS, SAP) or ability to rapidly obtain.
• Experience delivering complex product materials and launch programs.
• Travel: approx. 30%.

Responsibilities

• Lead the product introduction process with cross-functional teams and report status to executives.
• Develop and manage product information in the Product Information Management (PIM) system.
• Create and refine product messaging, translating technical terms to VOC for various materials.
• Coordinate activities with Product Managers and cross-functional teams for launch readiness.
• Ensure consistent communication of product information across Marketing, Sales, Training, and Media.
• Develop and deliver product-related training for internal teams, dealers, and media.
• Prepare drafts of product documentation and launch materials.
• Support product events and media activities with cross-functional collaboration.

Skills

Organizational skills

Written communication

Verbal communication

Presentation skills

Analytical thinking

Cross-functional collaboration

Education

BA/BS degree

Tools

MS Office Suite

YMBS/YWMS/SAP

Job description

Yamaha has an excellent opportunity for a Product Launch Lead to join our Marine team in Kennesaw, GA. You will be responsible for organizing, maintaining, and distributing accurate product information, and for managing the company’s product introduction process. This role works across departments to ensure all product data, documentation, and launch materials are complete, up to date, and delivered on schedule. In this role you will play key role in preparing the organization for new product releases by coordinating timelines, aligning stakeholders, and ensuring launch readiness.

What you'll be doing:

• Lead the product introduction process, ensuring accurate, timely preparation for new product launches in collaboration with Product Managers and cross functional teams, and provide regular updates and status reports to executive leadership.
• Develop, maintain, and manage product informationwithin the Product Information Management (PIM) system, ensuring accuracy, consistency, and availability across all channels.
• Create and refine product messaging, translating technical terms to Voice of the Customer (VOC), including features, benefits, competitive positioning, and product stories, in partnership with Product Managers and Marketing for use in print, video, digital, and dealer facing materials.
• Work closely with Product Managers andcross-functionalteam members to coordinate activities and ensure launch readiness.
• Ensure consistent and accurate communicationof product information across Marketing, Sales, Training, Media, and all internal and external channels.
• In collaboration with Product Managers, develop and deliver product related trainingto internal teams, boat builders, dealers, and media as required.
• In collaboration with Marketing,prepare drafts of product documentationand publications, including catalogs, spec sheets, launch materials, and technical support content.
• Support product related events when necessary—including photoshoops, boat shows, product launches, and media activities—and collaborate with video production, marketing, and technical training teams to identify, develop, and distribute product support assets.
• Participate in additional assignments, special projects, or cross functional initiativesas required to support departmental and organizational objectives.

What you need to be successful:

• BA / BS degree or equivalent professional experience in a related position required.
• 10 + years of experience inproduct management, product marketing, product introduction, or a closely related discipline.
• Proficiency in MS Office (i.e. Word, Power Point, Excel, Outlook, etc.) and appropriate Yamaha Internal Systems (YMBS, YWMS, SAP, etc.)-or the ability to rapidly obtain said proficiency - is a must.
• Extensive experience preparing and delivering complex product-based materials and launch programs.
• Support and coordinate product launch activities, ensuring timelines and deliverables are met.
• Strong technical aptitude required; experience with product usage and applications is highly preferred.
• Marine industry and/or dealership experience is a strong plus; boating knowledge is highly desirable.
• Excellent organizational, written, verbal, and presentation skills; ability to effectively communicate across diverse teams with varying levels of experience.
• Highly analytical, proactive, and self-motivated with strong attention to detail.
• Demonstrated ability to take initiative, work independently, and collaborate effectively within a team environment.
• Proven ability to handle sensitive information with a high level of discretion is required.
• Travel: approximately 30%, with short periods of heavy travel (i.e. overlapping or closely scheduled survey trips, projects, meetings, boat shows, etc.)

Don’tmeet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms;assuch,we are dedicated to building a diverse, inclusive,and authentic workplace. Ifyou’reexcited about this role but yourpast experiencedoesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What’s in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hourwork-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Department Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer.All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, genderidentify, national origin, veteran or disability or any other status protected by federal, state, or local law.We celebrate diversity and are committed to creating an inclusive environment for all employees.