Product Launch Lead - Marine

Yamaha Motor Corporation, USA; Atlanta (GA); On-site; USD 80,000 - 100,000; Full time

Benefits offered by this job

401(k) and Profit Sharing

Fertility Benefits

Medical, Dental, Vision

Wellness Program

Job summary

A leading manufacturer in the marine industry seeks a Product Introduction Specialist in Kennesaw, GA. This role will manage the product introduction process, ensuring accurate and timely preparation for new launches. The ideal candidate will have over 10 years of experience in product management and marketing, excellent communication skills, and proficiency in relevant tools. Benefits include 401(k), medical coverage, and a supportive work environment that values diversity.

Qualifications

• 10+ years of experience in product management, product marketing, product introduction, or a closely related discipline.
• Strong technical aptitude; experience with product usage and applications is highly preferred.
• Demonstrated ability to handle sensitive information with discretion.

Responsibilities

• Lead the product introduction process, ensuring accurate preparation for new product launches.
• Develop, maintain, and manage product information within the Product Information Management (PIM) system.
• Create and refine product messaging for use in various materials.

Skills

Product management

Product marketing

Organizational skills

Communication skills

Technical aptitude

Analytical skills

Education

BA / BS degree or equivalent experience

Tools

MS Office

YMBS

YWMS

SAP

Job description

Overview

Yamaha has an excellent opportunity for a Product Introduction Specialist to join our Marine team in Kennesaw, GA. You will be responsible for organizing, maintaining, and distributing accurate product information, and for managing the company's product introduction process. This role works across departments to ensure all product data, documentation, and launch materials are complete, up to date, and delivered on schedule. In this role you will play key role in preparing the organization for new product releases by coordinating timelines, aligning stakeholders, and ensuring launch readiness.

What You'll Be Doing

• Lead the product introduction process, ensuring accurate, timely preparation for new product launches in collaboration with Product Managers and cross functional teams, and provide regular updates and status reports to executive leadership.
• Develop, maintain, and manage product information within the Product Information Management (PIM) system, ensuring accuracy, consistency, and availability across all channels.
• Create and refine product messaging, translating technical terms to Voice of the Customer (VOC), including features, benefits, competitive positioning, and product stories, in partnership with Product Managers and Marketing for use in print, video, digital, and dealer facing materials.
• Work closely with Product Managers and cross-functional team members to coordinate activities and ensure launch readiness.
• Ensure consistent and accurate communication of product information across Marketing, Sales, Training, Media, and all internal and external channels.
• In collaboration with Product Managers, develop and deliver product related training to internal teams, boat builders, dealers, and media as required.
• In collaboration with Marketing, prepare drafts of product documentation and publications, including catalogs, spec sheets, launch materials, and technical support content.
• Support product related events when necessary -including photoshoots, boat shows, product launches, and media activities-and collaborate with video production, marketing, and technical training teams to identify, develop, and distribute product support assets.
• Participate in additional assignments, special projects, or cross functional initiatives as required to support departmental and organizational objectives.

What You Need To Be Successful

• BA / BS degree or equivalent professional experience in a related position required; 10+ years of experience in product management, product marketing, product introduction, or a closely related discipline.
• Proficiency in MS Office (i.e. Word, Power Point, Excel, Outlook, etc.) and appropriate Yamaha Internal Systems (YMBS, YWMS, SAP, etc.)- or the ability to rapidly obtain said proficiency - is a must.
• Extensive experience preparing and delivering complex product-based materials and launch programs.
• Support and coordinate product launch activities, ensuring timelines and deliverables are met.
• Strong technical aptitude required; experience with product usage and applications is highly preferred.
• Marine industry and/or dealership experience is a strong plus; boating knowledge is highly desirable.
• Excellent organizational, written, verbal, and presentation skills; ability to effectively communicate across diverse teams with varying levels of experience.
• Highly analytical, proactive, and self-motivated with strong attention to detail.
• Demonstrated ability to take initiative, work independently, and collaborate effectively within a team environment.
• Proven ability to handle sensitive information with a high level of discretion is required.
• Travel: approximately 30%, with short periods of heavy travel (i.e. overlapping or closely scheduled survey trips, projects, meetings, boat shows, etc.).

Dont meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms; as such, we are dedicated to building a diverse, inclusive, and authentic workplace. If you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

What\'s In It For You

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Department Manager

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.