Marketing Specialist I

yamahaexternalcareersite; Kennesaw (GA); On-site; USD 45,000 - 65,000; Full time

Benefits offered by this job

401(k) plan

Profit sharing

Medical coverage

Dental coverage

Vision coverage

Life insurance

AD&D

Wellness program

Short-term disability

Long-term disability

Student debt repayment

Product loan

Job summary

Yamaha Motor Corporation, USA is seeking a Marketing Specialist I for its Kennesaw, GA facility. You will coordinate and support all Yamaha marine collateral and digital marketing materials, ensuring brand consistency across campaigns and subsidiary materials.

Responsibilities include website updates, email marketing, CRM, and content management, plus in-house design support and monthly performance reporting. A 2+ year marketing background and a BA in business/marketing are preferred.

Qualifications

• B.A. degree in business/marketing or related field.
• 2+ years of marketing/advertising experience.
• Strong written and verbal communication skills.

Responsibilities

• Coordinate Yamaha marine collateral and digital marketing materials.
• Support website updates, email marketing, CRM, and digital properties.
• Prepare proposals and track collateral project records.
• Provide in-house graphic design support for select projects.
• Develop marketing materials for Yamaha subsidiaries as requested.
• Produce monthly analytic tracking reports for websites.
• Liaise with vendors and customers on brand standards.
• Assist with events and other marketing projects as required.

Skills

Communication skills

Independence

Design tools

MS Office

Education

B.A. Degree – Business/Management/Marketing

Tools

InDesign

Photoshop

Illustrator

Job description

Yamaha is seeking to fill a Marketing Specialist I for our facility located in Kennesaw, GA. In this role you will be responsible for Coordinating and supporting all aspects of Yamaha Marine collateral and digital marketing portfolio and Yamaha marine subsidiary marketing materials. Maintains consistent integration of Yamaha marine brand positioning, marketing and campaign themes throughout all projects based on the direction of Marine Marketing Managers.

What you’ll be doing:

• Coordinate collateral and digital projects internally and with external vendors to maintain and complete all key Yamaha marine marketing collateral, merchandising materials, website and digital properties such as the LMS and YMBS content to Yamaha standard of quality and accuracy in a timely manner.
• Coordinate content enhancement of website including performance bulletins, video, and image libraries as well as general updates and maintenance. Supports email marketing, CRM, apps and other digital properties. Maintains and updates all web-based support platforms; DAM and PIMS sites content.
• Prepares proposals for efficient distribution of marine marketing materials to our customers (Dealers, OEMs) for all key projects and facilitates once approved. Regularly monitors existing inventories to assure effective customer support.
• Supports the development of select marketing materials, content and projects to support Yamaha marine subsidiaries (Kracor, Bennett Marine, PPI, Etc.) as requested.
• Provide in house graphic design support for B and C level projects; retail promotions, Marine Marketing Guide, Price Lists and Programs.
• Provide analytic tracking reports on monthly basis for all websites.
• Liaison to communicate with Yamaha vendors and customers regarding proper use of Yamaha marine brand I.D. standards.
• Helps prepare projects for submission to legal and engineering to gain approval on content development, marketing staff and product planning.
• Tracks and maintains collateral project records. Prepares and conducts project bids.
• Assists with development of all other marketing projects as requested.
• Assist with events and meetings as required.
• Makes independent decisions regarding routine project activities.
• Works under general supervision.

What you need to be successful:

• B.A. Degree – Business/Management/Marketing
• 2+ years marketing and/or advertising experience
• Boating and fishing experience highly desirable. Marine industry experience is a plus.
• Proficient in MS Office Application (Word, Excel, PowerPoint, Outlook)

Don’t meet every single requirement? Studies have shown that women and underrepresented minorities are less likely to apply to jobs unless they meet every single qualification. At Yamaha, we understand that talent comes in various forms, as such we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles!

Knowledge, Skills and Abilities:

• Strong written and verbal communication/presentation skills.
• Must be able to work well independently as well as within a team-based environment.
• Fluent with contemporary document and design programs, InDesign, Photoshop, Illustrator etc.

What’s in it for you:

• 401(k) and Profit Sharing
• Fertility Benefits
• 37.5 hour work-week
• Medical, Dental, Vision
• Life and AD&D Insurance
• Wellness Program
• Short-Term Disability Coverage (for hourly roles)
• Long-Term Disability
• Student Debt Repayment Benefits
• Ability to borrow Yamaha product

Reports to: Digital Manager I

Yamaha Motor Corporation, USA is proud to be an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identify, national origin, veteran or disability or any other status protected by federal, state, or local law. We celebrate diversity and are committed to creating an inclusive environment for all employees.