Product Enablement Lead

Baseten; United States; Remote; USD 120,000 - 180,000; Full time

Job summary

Baseten is seeking a hands-on Product Enablement Lead to bridge Product, Marketing and Sales, translating launches like GLM-5.2 or Tokenomics into field readiness. You will own launch readiness, develop technical enablement, and create collateral and repeatable systems, partnering across the business to speed execution and ensure credibility with AEs and SAs day one.

Strong collaboration, clear metrics, and the ability to convey complex AI concepts to a technical field will be essential in this

Qualifications

• 5+ years in product enablement, GTM enablement, field enablement, or product marketing at an infrastructure, developer tools, or AI-native company.
• Experience enabling an internal sales field (AEs, SAs).

Responsibilities

• Own launch readiness: partner with Product and Marketing on positioning, write internal launch comms, and run readiness sessions so AEs and SAs can sell new products on day one.
• Build and deliver technical enablement that makes the field credible on inference, GPUs, latency, and deployment. Raise the floor for AEs; give SAs the depth they need.
• Produce the customer-facing collateral that comes out of this work: decks, battlecards, and demos that hold up in front of an engineer.
• Build repeatable systems, not just content, so enablement keeps pace with the product roadmap.
• Own the Product Feedback system from customers and the field back to Product and Marketing. Help identify what is resonating with customers and what isn't, in order to shape positioning, packaging, and roadmap.
• Define and report on how we know enablement is working (ramp time, adoption of new products in deals, win rate on launches).

Skills

Product enablement

GTM enablement

Field enablement

Product marketing

Job description

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma, and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $1.5B Series F, led by Altimeter Capital, Conviction Partners, and Spark Capital. Join us and help build the platform engineers turn to ship AI products.

THE ROLE

Our Sales and Solutions teams navigate hard technical conversations spanning inference performance, GPU economics, latency budgets, deployment shape. As Baseten’s platform matures, we need a dedicated owner to translate launch velocity into field readiness. As our first Product Enablement Lead, you'll sit between Product, Marketing, and Sales GTM and own how Baseten's products, features, campaigns, and market moments like the launch of GLM-5.2 or Kimi K3 or the sudden evolution of Tokenomics as a discipline get translated into field execution. You will own how these launches land with the field, how AEs and SAs stay credible on a highly dynamic technical ecosystem, and how what the field hears from customers makes it back to Product.

This is a hands-on individual contributor role. You are the bridge between product, marketing, and sales. You'll build the system and run it, which includes cross-functional program leadership, direct training and enablement of in-seat reps, and content and curriculum development for managers, sellers, and new hires. Success here will depend on your ability to build repeatable systems and rhythms and to partner across the business and with your enablement colleagues to ensure alignment and speed of execution.

RESPONSIBILITIES

• Own launch readiness: partner with Product and Marketing on positioning, write internal launch comms, and run readiness sessions so AEs and SAs can sell new products on day one.
• Build and deliver technical enablement that makes the field credible on inference, GPUs, latency, and deployment. Raise the floor for AEs; give SAs the depth they need.
• Produce the customer-facing collateral that comes out of this work: decks, battlecards, and demos that hold up in front of an engineer.
• Build repeatable systems, not just content, so enablement keeps pace with the product roadmap.
• Own the Product Feedback system from customers and the field back to Product and Marketing. Help identify what is resonating with customers and what isn't, in order to shape positioning, packaging, and roadmap.
• Define and report on how we know enablement is working (ramp time, adoption of new products in deals, win rate on launches).

REQUIREMENTS

• 5+ years in product enablement, GTM enablement, field enablement, or product marketing at an infrastructure, developer tools, or "AI-native" company.
• Experience enabling an internal sales field (AEs, SAs), as opposed to onboarding customers' enginee