Product & Customer Marketing Lead

Aiwyn; United States, Northern America, Americas; Hybrid; USD 90,000 - 140,000; Full time

Benefits offered by this job

Remote work culture

Stock options

Flexible PTO

Health benefits

Job summary

Aiwyn seeks a Product and Customer Marketing Manager to own the entire story—from launch messaging to customer proof that wins deals. You’ll partner with Growth, Sales, and Product to sharpen messages and scale market impact across four SaaS products.

You’ll craft launch briefs, interview customers for case studies, develop message maps, and lead enablement sessions to drive product adoption and win rates. This role values strong writing, storytelling, and collaboration in a remote, fast-growing

Qualifications

• 4+ years in product and/or customer marketing in B2B SaaS
• Owned launches end-to-end including brief, enablement, and results
• Experience with case studies, references, advocacy, or customer advisory programs
• Experience marketing to back-office buyers (finance/operations/accounting) a strong plus
• Strong writing and storytelling skills with samples to share
• Experience building competitive intelligence and battlecards
• Comfort presenting to sales teams and customers
• Familiarity with AI tools and workflow strategies
• Ability to translate customer feedback into roadmap signals
• Remote/work-from-anywhere collaboration experience preferred

Responsibilities

• Own product launches, messaging, enablement, and customer marketing across four products
• Tier upcoming releases and craft launch briefs for cross-functional teams
• Interview leadership for proof points and build case studies
• Create message maps and test with sales teams
• Lead enablement sessions and update decks and one-pagers
• Refresh competitive battlecards after deal reviews
• Manage customer reference program for sales readiness
• Draft launch press releases or award submissions
• Ghostwrite executive LinkedIn posts or bylines
• Translate customer feedback into roadmap improvements
• Write internal launch announcements to communicate shipped value

Skills

Product marketing

Customer marketing

Messaging

Launch enablement

Sales enablement

Storytelling

Public speaking

AI workflow

Tools

HubSpot

Salesforce

Canva

Job description

Aiwyn seeks a Product and Customer Marketing Manager to own the entire story—from launch messaging to customer proof that wins deals. You’ll partner with Growth, Sales, and Product to sharpen messages and scale market impact across four SaaS products.

You’ll craft launch briefs, interview customers for case studies, develop message maps, and lead enablement sessions to drive product adoption and win rates. This role values strong writing, storytelling, and collaboration in a remote, fast-growing