Brand & Product Marketing Lead - AI-First Growth

Notable Capital; Lehi (UT); Hybrid; USD 160,000 - 190,000; Full time

Benefits offered by this job

Competitive salary & equity

Comprehensive health coverage

401(k) plan

Flexible PTO

Stock options

Job summary

Workstream is seeking a Head of Brand & Product Marketing to own how we position, launch, and remember our offerings as we expand from a vertical SaaS leader into an AI-native platform for the frontline workforce. You will lead product marketing, brand, content, and design as one team, reporting to revenue leadership, with impact seen in pipeline within weeks.

The role requires 5+ years in B2B marketing with real product marketing depth, management experience, and a founder’s energy.

Qualifications

• 5+ years in B2B marketing with real product marketing depth.
• Built and led hungry marketing teams in the past.
• Founder energy; started something and took action.
• Writer and operator: produced positioning and built systems.
• AI-native: uses AI agents in daily work and pushes team to do so.

Responsibilities

• Own Workstream's positioning and messaging end to end, including restaurant dominance vs. frontline-workforce narrative.
• Run GTM launches for AI products alongside hiring, HR, and payroll.
• Lead content and design across website, case studies, videos, webinars, and social.
• Collaborate with Sales: narratives, teardowns, ROI stories, and customer proof.

Skills

B2B marketing

Product marketing

Team leadership

AI in marketing

Revenue-focused marketing

Tools

AI tools

Job description

Workstream is seeking a Head of Brand & Product Marketing to own how we position, launch, and remember our offerings as we expand from a vertical SaaS leader into an AI-native platform for the frontline workforce. You will lead product marketing, brand, content, and design as one team, reporting to revenue leadership, with impact seen in pipeline within weeks.

The role requires 5+ years in B2B marketing with real product marketing depth, management experience, and a founder’s energy.