Product & Content Marketing Leader: Positioning & Growth

Go Fish Digital; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Go Fish Digital is seeking a hands-on Product and Content Marketing Leader to define where we compete and how we differentiate. You’ll translate expertise into compelling offerings and commercial content for mid-market buyers, reporting to the EVP of Sales.

You’ll build and lead the product and content marketing function, guide a Content Marketing Specialist, and shape positioning, narrative, and content priorities with senior leaders across SEO, AI, paid media, and creative.

Qualifications

• Experience shaping positioning, messaging and market offerings for B2B services.
• Proven ability to translate technical expertise into commercial content and sales enablement.
• Strong storytelling and writing skills with a strategic mindset.

Responsibilities

• Own positioning, differentiation, and messaging across services and offerings.
• Lead customer interviews, personas, and market narratives with leadership alignment.
• Drive competitive intelligence and turn insights into battle cards and campaigns.
• Collaborate with sales, demand generation, and service leaders to refine market story.

Skills

Positioning

Content strategy

Messaging

Leadership

Interviewing customers

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Barracuda AI platform

SEO tools

CMS

Job description

Go Fish Digital is seeking a hands-on Product and Content Marketing Leader to define where we compete and how we differentiate. You’ll translate expertise into compelling offerings and commercial content for mid-market buyers, reporting to the EVP of Sales.

You’ll build and lead the product and content marketing function, guide a Content Marketing Specialist, and shape positioning, narrative, and content priorities with senior leaders across SEO, AI, paid media, and creative.