Lead Product & Content Marketer

Go Fish Digital; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Go Fish Digital is seeking a hands-on Product and Content Marketing Leader to define where we compete and how we differentiate. You’ll translate expertise into compelling offerings and commercial content for mid-market buyers, reporting to the EVP of Sales.

You’ll build and lead the product and content marketing function, guide a Content Marketing Specialist, and shape positioning, narrative, and content priorities with senior leaders across SEO, AI, paid media, and creative.

Qualifications

• Experience shaping positioning, messaging and market offerings for B2B services.
• Proven ability to translate technical expertise into commercial content and sales enablement.
• Strong storytelling and writing skills with a strategic mindset.

Responsibilities

• Own positioning, differentiation, and messaging across services and offerings.
• Lead customer interviews, personas, and market narratives with leadership alignment.
• Drive competitive intelligence and turn insights into battle cards and campaigns.
• Collaborate with sales, demand generation, and service leaders to refine market story.

Skills

Positioning

Content strategy

Messaging

Leadership

Interviewing customers

Copywriting

Education

Bachelor's degree in Marketing, Communications, or related field

Tools

Barracuda AI platform

SEO tools

CMS

Job description

About the Role

Go Fish Digital is building a focused, integrated go-to-market engine to accelerate growth across our digital and performance marketing services. We're looking for a hands-on Product & Content Marketing Leader to join Go Fish Digital and define where we compete, how we differentiate, and how we translate our expertise into compelling offerings and commercial content for mid-market buyers. Reporting to the EVP of Sales, you'll build and lead our product and content marketing function. You'll work closely with service leaders, subject matter experts, Demand Generation, and Sales to sharpen our positioning, develop our market story, and turn client results and technical expertise into materials that help us win.

This is a hands-on leadership role within a lean team. You'll lead a Content Marketing Specialist while personally developing positioning, writing critical copy, interviewing experts and customers, and setting the editorial standard for our content. This is an opportunity to shape how Go Fish Digital competes and grows, with direct access to senior leaders. You'll partner with experienced specialists across SEO/GEO, AI, paid media, social commerce, and creative, with meaningful ownership of our positioning, offering narratives, and content priorities. We're looking for someone who combines strategic judgment with strong writing, asks sharp questions, challenges generic messaging, and turns differentiated expertise into clear reasons for customers to choose us.

What You'll Do

Own Positioning and Offering Strategy

• Develop and own positioning, differentiation, and messaging across our services, technology-enabled offerings, and Barracuda AI platform.
• Partner with service and commercial leaders to define priority customer problems, use cases, and compelling ways to package our capabilities.
• Clarify how individual offerings and combinations of services create measurable business value for target buyers.
• Translate technical capabilities into clear market propositions, including who each offering serves, why it matters, and why Go Fish is the right partner. Establish one consistent commercial story across offerings, verticals, marketing, sales, and delivery.

Build Customer and Market Understanding

• Conduct customer, prospect, and sales interviews to understand buying priorities, triggers, objections, and decision criteria.
• Refine Ideal Customer Profiles, buyer personas, and priority vertical narratives with commercial and service leaders.
• Own a focused competitive intelligence process, including a competitor watchlist, shared evidence tracker, monthly competitive brief, and quarterly leadership review. Turn findings into positioning changes, battle cards, stronger client proof, and campaign ideas.
• Use win/loss feedback and commercial performance to challenge assumptions and improve positioning and offerings.