Product Communications Strategist for EdTech Launches

Paylocity; Northern (KY); Hybrid; USD 65,000 - 95,000; Full time

Job summary

ClassLink is looking for a Product Communications Specialist to translate product features into clear messaging, manage launches, nurture campaigns, and internal communication. You’ll determine who needs to know why it matters and ensure content stays current across product pages and campaigns.

You’ll join a collaborative team focused on accessible education tools, with opportunities to shape messaging for diverse audiences and drive impact across students, educators, and schools.

Qualifications

• 5+ years in product communications, product marketing, content strategy, B2B marketing, or related work.
• Strong writing and editing skills.
• Experience with launches, nurture campaigns, webpages, blogs, email, or other content.
• Curiosity about how a product works.
• Good judgment across Product, Marketing, Sales, technical teams.
• Comfort using AI and marketing data.

Responsibilities

• Own communication for assigned releases from planning through delivery.
• Develop product messaging for webpages, nurture campaigns, client communication, and resources.
• Create launch plans with clear audience, message, channels, content, owners, and timing.
• Coordinate with Product, Marketing, Sales, and other partners to ensure accurate, consistent storytelling.
• Identify missing information or content needs and suggest solutions early.

Skills

Product communications

Writing & editing

Cross-functional collaboration

Curiosity

AI & marketing data

Education

Bachelor’s degree or equivalent professional experience

Tools

SEO familiarity

Job description

ClassLink is looking for a Product Communications Specialist to translate product features into clear messaging, manage launches, nurture campaigns, and internal communication. You’ll determine who needs to know why it matters and ensure content stays current across product pages and campaigns.

You’ll join a collaborative team focused on accessible education tools, with opportunities to shape messaging for diverse audiences and drive impact across students, educators, and schools.