Product & Brand Designer (UI/UX + Marketing)

Darwins; Irvine (CA); On-site; USD 80,000 - 120,000; Full time

Job summary

Tabi in Irvine, CA is seeking a versatile Designer to blend UX thinking with visual storytelling for marketing. You will own the end-to-end visual identity, from in-app UI to social content on TikTok and Instagram. This role is in-person at our Irvine office.

We value 1–4+ years of experience, strong Figma expertise, and the ability to move fluidly from complex UI flows to short motion graphics for ads. A full-stack designer mindset and ownership of deliverables are required.

Qualifications

• 1–4+ years of design experience in a consumer-facing startup or agency.
• Proficiency in Figma, auto-layout, components, and design systems.

Responsibilities

• Design new features for the Tabi mobile app (iOS/Android) in collaboration with founders.
• Map user journeys from exposure to saving and mapping.
• Create high-fidelity mockups and interactive prototypes in Figma.
• Analyze feedback to simplify user lifecycle and experience.
• Design social content for Instagram, TikTok, and Pinterest; optimize App Store visuals.
• Evolve the Tabi brand identity across touchpoints; support growth campaigns.

Skills

Figma Master

UX Design

Visual Storytelling

Brand Design

Motion Graphics

Tools

Figma

Adobe Creative Suite

Job description

About Tabi:

Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn TikTok, Instagram, and other Social Media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery.

The Role:

We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi—from the buttons users press in the app to the content they see on TikTok and Instagram. This position is in-person at our Irvine office.

What You’ll Do (UI/UX):

• Feature Design: Work closely with the founders to design new features for the Tabi mobile app (iOS/Android).
• User Journeys: Map out how a user goes from seeing a "Date Night" post to saving it and finding it later on a map.
• Prototyping: Create high-fidelity mockups and interactive prototypes in Figma.
• Usability: Analyze user feedback to simplify all parts of the user lifecycle and experience.

What You’ll Do (Marketing/Brand):

• Social Content: Design high-performing assets for Instagram, TikTok, and Pinterest that showcase Tabi’s value proposition.
• App Store Optimization (ASO): Design the screenshots and preview videos for the Apple App Store and Google Play Store.
• Brand Evolution: Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints.
• Growth Experiments: Create landing pages and email templates for new user acquisition campaigns.

Who You Are:

• 1-4+ years of experience in a design role (ideally at a consumer-facing startup or agency).
• Figma Master: You live in Figma and understand auto-layout, components, and design systems.
• Visual Storyteller: You know how to make travel look aspirational and organized at the same time.
• Full-Stack Designer: You aren't afraid to jump from a complex UI flow to a 15-second motion graphic for an ad.
• Execution First: You take ownership of every piece of design, marketing material, and research plan you make.

Bonus Points:

• Experience with UGC creation and management.
• Basic understanding of social media trends.