Product & Brand Designer (UI/UX + Marketing)

Darwins, Inc.; Irvine (CA); On-site; USD 70,000 - 90,000; Full time

Job summary

A fast-moving startup in Irvine is seeking a versatile Designer to lead the end-to-end visual identity for their app. The candidate will engage in meaningful UI/UX work, from designing app features to creating assets for social media. Ideal applicants have 1-4+ years of experience, mastery in Figma, and a passion for visual storytelling. This role requires someone who takes ownership of designs and enjoys jumping between complex UI flows and visual content creation.

Qualifications

• 1-4+ years of experience in a design role at a consumer-facing startup or agency.
• Ability to create high-fidelity mockups and interactive prototypes.
• Experience in designing for social media platforms.

Responsibilities

• Design new features for the Tabi mobile app.
• Map user journeys from social media posts to saved content.
• Create design assets for social media platforms.

Skills

Figma Master

Visual Storyteller

Execution First

Tools

Figma

Job description

About Tabi

Tabi is changing how people travel by bridging the gap between social media inspiration and real-world exploration. We help users turn TikTok, Instagram, and other Social Media content into organized, actionable maps and Tabs lists. We are a fast-moving startup building the future of discovery.

The Role

We are looking for a versatile Designer who can oscillate between deep product thinking (UX) and high-impact visual storytelling (Marketing). You will be responsible for the end-to-end visual identity of Tabi—from the buttons users press in the app to the content they see on TikTok and Instagram. This position is in-person at our Irvine office.

What You’ll Do (UI/UX)

• Feature Design: Work closely with the founders to design new features for the Tabi mobile app (iOS/Android).
• User Journeys: Map out how a user goes from seeing a "+Date Night" post to saving it and finding it later on a map.
• Prototyping: Create high-fidelity mockups and interactive prototypes in Figma.
• Usability: Analyze user feedback to simplify all parts of the user lifecycle and experience.

What You’ll Do (Marketing/Brand)

• Social Content: Design high-performing assets for Instagram, TikTok, and Pinterest that showcase Tabi’s value proposition.
• App Store Optimization (ASO): Design the screenshots and preview videos for the Apple App Store and Google Play Store.
• Brand Evolution: Own and evolve the Tabi brand identity (colors, typography, and "vibe") across all touchpoints.
• Growth Experiments: Create landing pages and email templates for new user acquisition campaigns.

Who You Are

• 1-4+ years of experience in a design role (ideally at a consumer-facing startup or agency).
• Figma Master: You live in Figma and understand auto-layout, components, and design systems.
• Visual Storyteller: You know how to make travel look aspirational and organized at the same time.
• Full-Stack Designer: You aren't afraid to jump from a complex UI flow to a 15-second motion graphic for an ad.
• Execution First: You take ownership of every piece of design, marketing material, and research plan you make.

Bonus Points

• Experience with UGC creation and management.
• Basic understanding of social media trends.