Innovation Designer - New Player Growth

Wizards of the Coast; Seattle (WA); On-site; USD 112,000 - 168,000; Full time

Benefits offered by this job

Health & Wellness

Time Off to Recharge

Financial Well‑being

Life & Family Support

Volunteer and Community Initiatives

Learning & Development

Exclusive Perks

Job summary

Wizards of the Coast in Seattle is seeking an Innovation Designer for New Player Growth to turn early ideas into tangible concepts, rapid prototypes, and tests that welcome broader audiences to Magic.

You will collaborate with Game Design, Consumer Insights, Creative Design, Digital, and Production to move concepts from discovery to launch, guiding learning goals and success measures while improving onboarding and long-term participation.

Qualifications

• Experience in game design, product design, UX design, or related field.
• Portfolio showing iterative design process and testing.
• Ability to create prototypes that elicit useful feedback from players.
• Clear communication and presentation to groups including senior leaders.
• Understanding of game systems and player motivation.

Responsibilities

• Design and prototype new physical, digital, and connected products to start and grow Magic journeys.
• Apply game design principles to learning experiences, rules, and content structures.
• Explore product forms and play patterns to reach audiences beyond established players.
• Improve onboarding and acquisition-focused products to be welcoming and easy to navigate.
• Turn player needs into testable concepts, prototypes, and pilot experiences.
• Plan and facilitate playtests; observe and iterate based on feedback.
• Design experiences that help new players feel capable, make meaningful choices, and connect with others.
• Collaborate with cross-functional teams to define requirements and feasibility.
• Establish learning goals and success measures for prototypes.
• Present concepts and findings to cross-functional teams and senior leaders.
• Evaluate products after launch and suggest improvements for engagement.

Skills

Game design

Prototyping

UX design

Communication

Cross-functional

Job description

We take play seriously. We’re looking for curious adventurers ready to find their party, fueled by imagination and drive to build what’s never been built before. At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. This is your chance to shape legendary play that lasts a lifetime. At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! Magic’s future depends on welcoming new players and helping them build a lasting connection with the game. As the Innovation Designer for New Player Growth, you will do the hands‑on design work behind new products and experiences that make Magic easier to discover, learn, and enjoy. You will turn early ideas into tangible concepts that teams can play, test, and improve. Your work will include light game design, rapid prototyping, and player testing. You will explore introductory products, solo and cooperative experiences, new ways to learn, and offerings that extend beyond traditional Magic products. Working closely with the Product Architect, you will translate growth priorities and player insights into experiences that welcome broader audiences. You will also partner with Game Design, Consumer Insights, Creative Design, Digital, and Production to move promising concepts from discovery toward launch.

What You’ll Do

• Design and prototype new physical, digital, and connected products that help people begin and continue their Magic journey.
• Apply game design principles to develop gameplay concepts, learning experiences, rules, content structures, and new modes of play.
• Explore product forms, play patterns, partnerships, and occasions that can introduce Magic to audiences beyond established trading‑card‑game players.
• Improve introductory and acquisition‑focused products by making them welcoming, engaging, and easy to navigate.
• Turn player needs and business opportunities into testable concepts, prototypes, and pilot experiences.
• Plan and facilitate playtests. Observe player behavior, gather feedback, and revise designs based on what you learn.
• Design experiences that help new players feel capable, make meaningful choices, and connect with other people.
• Partner with cross‑functional teams to assess feasibility, define requirements, and prepare validated concepts for development.
• Establish clear learning goals and success measures for prototypes. Use research, product data, and player feedback to guide decisions.
• Present concepts, prototypes, findings, and recommendations to cross‑functional teams and senior leaders.
• Evaluate products after launch and recommend improvements that strengthen onboarding, engagement, and long‑term participation.

What You’ll Bring

• Experience in game design, product design, UX design, innovation, or a related creative field.
• A portfolio or examples showing how you developed, tested, and improved concepts through an iterative design process.
• Ability to create prototypes that communicate an idea and generate useful player feedback.
• Graphic design skills and the ability to create clear, compelling visual presentations, prototypes, and design materials.
• Experience presenting ideas and facilitating productive discussions with groups, including cross‑functional teams and senior leaders.
• Understanding of game systems, player motivation, learning design, or interactive experiences.
• Experience working with partners across creative, technical, research, and business disciplines.
• Clear communication skills and the ability to share the vision of design choices to varied audiences.
• Knowledge of and passion for Magic: The Gathering or experience with similarly complex games and systems.
• Empathy for new players and curiosity about the barriers that affect learning, participation, and belonging.

Pay Range

Pay Range: $112,000 USD - $168,000 USD

Benefits and programs may include

• Health & Wellness
• Time Off to Recharge
• Financial Well‑being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development
• Exclusive Perks