Senior Product Marketing Manager

Restaurant365; Akron (OH); Hybrid; USD 116,000 - 145,000; Full time

Benefits offered by this job

Competitive salary

Comprehensive medical benefits

401(k) with matching

Equity option grant

Unlimited PTO

Wellness initiatives

Job summary

Restaurant365 is seeking a Sr. Product Marketing Manager to shape how our B2B SaaS platform is positioned and adopted across the customer lifecycle.

You will translate customer, market, and competitive insights into clear positioning and messaging for launches, campaigns, and customer-facing experiences. The ideal candidate brings 6-8+ years in product marketing and is comfortable building AI workflows to improve marketing efficiency while collaborating with Product, Sales, Customer Success,

Qualifications

• 6-8+ years of experience in product marketing or related roles within B2B SaaS.
• Experience creating AI workflows and agents to evolve product marketing processes and efficiency.
• Proven ability to turn customer, market, and competitive insights into positioning, messaging, and go-to-market plans.

Responsibilities

• Maintain ongoing research into customer needs, market trends, and competitive positioning.
• Own ongoing positioning and messaging across the customer journey.
• Partner with PMMs and cross-functional stakeholders to translate product direction into launch and adoption strategies.
• Develop enablement materials to support Sales and Customer Success.

Skills

Strategic thinking

Cross-functional collaboration

Communication skills

AI workflows

Tools

AI tools

Job description

Restaurant365 is a SaaS company disrupting the restaurant industry! Our cloud-based platform provides a unique, centralized solution for accounting and back-office operations for restaurants. Restaurant365's culture is focused on empowering team members to produce top-notch results while elevating their skills. We're constantly evolving and improving to make sure we are and always will be "Best in Class" ... and we want that for you too!

In partnership with Product Management, Sales, Customer Success, Demand Generation, Content, Pricing & Packaging, and other go-to-market stakeholders, the Sr. Product Marketing Manager will help shape how Restaurant365 brings products and capabilities to market and drives adoption across the customer lifecycle.

This role is responsible for translating customer, market, and competitive insight into clear positioning, messaging, go-to-market recommendations, and enablement priorities. The person in this role will serve as a strategic partner to Product and GTM teams, ensuring that product value is clearly articulated, consistently communicated, and effectively supported across launches, campaigns, and customer-facing experiences.

The ideal candidate is an experienced B2B SaaS product marketer who is equally strong in insight generation, strategic messaging, and cross-functional execution. They are comfortable operating across multiple product areas and are already building and using AI and agents to improve product marketing process and efficiency.

How you'll add value:

• Maintain ongoing research into customer needs, market trends, and competitive positioning. Turn insights into clear recommendations that inform roadmap, messaging, packaging, and go-to-market planning.
• Conduct win/loss analysis and participate in customer interviews on a regular cadence. Use segmentation and persona data to refine targeting and messaging for existing customer bases.
• Own ongoing positioning and messaging, ensuring consistency across the customer journey, including website experiences, sales collateral, campaigns, event presentations and demos, and customer-facing content. Simplify complex product capabilities into clear, compelling narratives that resonate with internal teams and external audiences.
• Partner with Product Management and cross-functional stakeholders to translate product direction into clear launch, adoption, and commercialization strategies.
• Partner with Sales Enablement to provide the foundational inputs needed to build and maintain battlecards, FAQs, demo scripts, and training materials that equip Sales and Customer Success to sell and support the product effectively. Partner with Sales leadership to gather feedback and close enablement gaps.
• Partner with Demand Generation, Content, PR, and Customer Marketing teams to develop customer-facing content such as case studies, one-pagers, webinars, and supporting assets that contribute to pipeline and retention goals.
• Work closely with other PMMs, Sales, Customer Success/Support/Services, and Pricing & Packaging to ensure alignment on priorities, messaging, launch readiness, and go-to-market execution.
• Contribute product marketing leadership to launches by ensuring the right messaging, customer value propositions, audience considerations, and readiness inputs are in place.
• Track and report on the effectiveness of positioning, launches, and enablement efforts using adoption, win rate, and campaign metrics to guide iteration and improve results over time.

What you'll need to be successful in this role:

• 6-8+ years of experience in product marketing or related roles within B2B SaaS organizations.
• 3-6 months+ of creating AI workflows and agents to evolve product marketing processes and efficiency. You understand when to use AI versus when strategic human thought is required.
• Proven track record of turning customer, market, and competitive insights into effective positioning, messaging, and go-to-market recommendations.
• Experience with customer surveys, segmentation work, and win/loss analysis to inform product marketing strategy.
• Strong experience developing and evolving positioning and messaging for complex or multi-product solutions.
• Demonstrated ability to influence cross-functional partners across Product, Sales, Customer Success, and Marketing.
• Experience partnering on enablement materials and go-to-market content that support revenue and adoption goals.
• Excellent written and verbal communication skills, including experience presenting recommendations to senior stakeholders.
• Ability to manage multiple priorities on your own and move effectively between strategic thinking and hands-on execution.
• Must be comfortable working in a fast-moving environment where products, priorities, and market conditions evolve quickly. You can operate without a playbook while you're working to build it.
• Ability to travel 1-2 times per quarter, if required

R365 Team Member Benefits & Compensation

• This position has a salary range of $116K-$145K. The above range represents the expected salary range for this position. The actual salary may vary based upon several factors, including, but not limited to, relevant skills/experience, time in the role, business line, and geographic location. Restaurant365 focuses on equitable pay for our team and aims for transparency with our pay practices
• Comprehensive medical benefits, 100% paid for employee
• 401k + matching
• Equity Option Grant
• Unlimited PTO + Company holidays
• Wellness initiatives

This role is hybrid, balancing flexibility with the value of in-person collaboration. To support connection, partnership, and team effectiveness, employees are expected to work onsite each Tuesday and Wednesday.

Internal Employees - R365 is committed to growing talent from within.

Reach out to your People Business Partner if you have questions.

DYN365, Inc d/b/a Restaurant365 is an equal opportunity employer.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.