Product Analyst, Digital Experience

Insperity Services, L.P.; Kingwood (WV); On-site; USD 65,000 - 90,000; Full time

Job summary

Insperity is seeking a skilled communications analyst to drive knowledge sharing and digital communications across the Sales organization. You will analyze platform usage, create training materials and ensure content quality to boost employee productivity and engagement.

You will collaborate with product, content owners and vendors to optimize digital experiences, develop governance, and support key initiatives and events within a fast-paced environment.

Qualifications

• Bachelor’s degree or equivalent experience required.
• 3–5 years in digital communications, analytics or related field.
• Experience with digital platforms, content management systems or communication tools preferred.

Responsibilities

• Supports Sales Communications technologies and tools.
• Analyzes platform usage, content effectiveness and user engagement to identify trends and improvements.
• Evaluates tools and platforms for various projects and initiatives as needed.
• Develops training materials and trains end-users and content owners.
• Defines report requirements and analyzes feature performance to drive improvements.
• Identifies new data sources to enrich analyses.
• Conducts strategy meetings with business and vendor teams to review requirements and close gaps.
• Delivers on-time, high-quality content and communications in line with standards.
• Documents processes to optimize digital experience and QA audits of content on knowledge platforms.
• Manages multimedia communications for distribution to sales channels.
• Provides support for initiatives and events including conferences and campaigns.
• Partners with Product Manager to support documentation, processes and roadmaps.

Education

Bachelor’s degree in business, marketing, communications or a related field

Equivalent experience

Tools

Adobe Creative Suite

HTML

Job description

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.We’ve earned recognition time and again as a top place to work—named among the best by respected organizations like Glassdoor and U.S. News & World Report. We’re also proud to be recognized for one of the country’s Top 50 Midsize Early Talent Programs through RippleMatch’s Campus Forward Awards. There’s never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com.Why Insperity?Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.SUMMARYThis position is responsible for helping drive the knowledge sharing, digital communications and collaboration efforts of Insperity's Sales organization. Performs analysis and provides support for the Sales organization's knowledge sharing platform, digital signage and sales communication channels. Creates, edits and manages content focused on increasing institutional knowledge and information sharing. Assists with strategic planning, content governance and cross-functional coordination to support the digital user experience aimed at increasing employee productivity and organizational efficiency.RESPONSIBILITIESSupports applicable Sales Communications technologies.Analyzes platform usage, content effectiveness and user engagement to identify trends, gaps and opportunities for improvement.Evaluates tools, systems, and platforms for various projects and initiatives, as needed.Develops training materials and trains end-users, content owners and other system users.Defines report requirements, analyzes feature performance, submits recommendations based on findings and implements proactive changes.Identifies new data sources as needed to help ensure robust, well-rounded analysis.Conducts meetings and strategy discussions with business and vendor teams to review requirements, collaborate, address open issues and questions and close gaps.Drives toward on-time, quality deliverables in a complex and dynamic business environment while actively managing stakeholder expectations.Writes, edits, proofreads and distributes communication in accordance with the established standards of quality service to internal clients.Documents all operational processes and procedures to optimize support of digital experience.Conducts quality assurance audits of content on the knowledge sharing platform and implements improvements to increase employee engagement, productivity and organizational efficiency.Identifies, develops and manages a variety of multimedia communication vehicles for distribution to sales.Provides support for key initiatives and events, including the annual InCompass Sales & Marketing conference, Fall Campaign kickoff and Inspire Salescast as needed.Partners with the Product Manager to support development of product documentation, business processes and technology roadmaps that advance strategy, establish standards and enable scalable solutions across the digital communications ecosystem.QUALIFICATIONSBachelor’s degree in business, marketing, communications or a related field, or equivalent experience.3-5 years of experience in digital communications, product support, analytics, instructional design or a related field.Experience working with digital platforms, content management systems or communication tools preferred.Strong analytical and problem-solving skills, with the ability to translate data into clear, actionable insights and identify opportunities for improvement.Strong written and verbal communication skills, including the ability to simplify complex concepts and create clear, effective content for different audiences.Ability to balance independent work with collaboration in a fast-paced, team-oriented environment while building credibility with stakeholders at all levels.Ability to manage multiple priorities, work effectively in ambiguity and adapt to evolving priorities while delivering high-quality work on time.Strong attention to detail with a focus on quality, consistency and continuous improvement.Proficiency in Microsoft Office, especially Excel and PowerPoint, with the ability to analyze data and present information effectively.Curiosity, initiative, a growth mindset and openness to coaching, feedback and continuous development.Knowledge of Sales Operations and experience supporting digital platforms, instructional design, multimedia content development or related communication tools is preferred.Experience with video production, graphic design or multimedia tools such as Adobe Creative Suite is preferred.Basic knowledge of HTML coding is preferred.At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.