Producer

Roller Rabbit LLC; New York (NY); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Roller Rabbit LLC seeks a Content Producer to own end-to-end production for photo and video shoots across ecommerce, social, and seasonal campaigns. You will connect our creative and marketing teams with photographers, stylists, models, locations, and crew to ensure assets land on brand, on time, and on budget.

You will balance calendar planning with on-set execution, tracking samples, call sheets, and problem-solving, while supporting brand events and activations as needed.

Qualifications

• 4–6 years of production experience in fashion and lifestyle.
• Ability to manage shoots from concept to delivery.
• Strong organizational and communication skills.

Responsibilities

• Own the end-to-end production calendar across photo and video shoots, balancing lead time, budget, and crew capacity.
• Scout, source, and book locations, studios, and permits; negotiate rates and secure insurances and releases.
• Cast and book talent, photographers, videographers, stylists, hair/makeup, and crew; build a reliable freelance bench.
• Build call sheets, shot lists, and run-of-show schedules; ensure everyone knows the day’s requirements.

Job description

Roller Rabbit is seeking a Content Producer to own the end-to-end production of our photo and video shoots — from ecommerce, to social, and always-on content, to seasonal campaigns. This person will be the connective tissue between our creative and marketing teams and the photographers, stylists, models, locations, and crew who bring each shoot to life, making sure every asset lands on brand, on time, and on budget. This role suits someone who is equally comfortable building a shoot calendar in a spreadsheet and keeping a set running on the day — tracking samples, handling call sheets, and solving problems. This role also supports our Events team on production for brand events, activations, and launches as they arise, making it a strong fit for someone who enjoys moving between studio days and live brand moments.

About Roller Rabbit

We are a feel-good company! We strive to feel good by finding the joy in life. To us, it's the journey not the destination. We believe feeling good is something to strive for in every area and season of life. It's our mission to find the magic in every moment. While we resonate with many things, to us, fun, vibrancy and togetherness are the pillars of a feel-good life that represent how we see the world, and how our community sees itself. Today’s Roller Rabbit is a full lifestyle brand featuring home goods, loungewear, ready to wear, accessories, and of course, the softest pajamas around!

Producer

Photo & Video Shoots, Campaign and Social Content | Full-Time

Reports to: Chief Marketing Officer, VP Marketing & Ecommerce | Location: NYC HQ (Hybrid — 3 days in-office / 2 days

remote) | Travel: 20–35%

POSITION OVERVIEW

Roller Rabbit is seeking a Content Producer to own the end-to-end production of our photo and video shoots — from ecommerce, to social, and always-on content, to seasonal campaigns. This person will be the connective tissue between our

creative and marketing teams and the photographers, stylists, models, locations, and crew who bring each shoot to life,

making sure every asset lands on brand, on time, and on budget.

This role suits someone who is equally comfortable building a shoot calendar in a spreadsheet and keeping a set running on

the day — tracking samples, handling call sheets, and solving problems.

This role also supports our Events team on production for brand events, activations, and launches as they arise, making it a

strong fit for someone who enjoys moving between studio days and live brand moments.

WHAT YOU'LL DO

• Own the production calendar across e-commerce, video, and campaign shoots, balancing lead time, budget, and crew capacity against the seasonal marketing and merchandising plan.
• Scout, source, and book locations, studios, and permits; negotiate rates and secure the necessary insurance and releases.
• Cast and book talent, photographers, videographers, stylists, hair and makeup, and production assistants — building and maintaining a deep bench of trusted freelancers.
• Build call sheets, shot lists, and run-of-show schedules; distribute them and make sure everyone shows up knowing exactly what the day requires.

Creative Partnership

• Partner with creative, marketing, and merchandising teams to translate seasonal concepts and mood boards into a realistic, well-scoped production plan.
• Pressure-test creative ambition against budget and timeline, and bring back options rather than roadblocks.
• Ensure every asset produced reflects Roller Rabbit's brand aesthetic, product story, and visual standards.

On-Set Execution

• Run the set — manage the schedule, keep the shot list on track, and troubleshoot in real time
• Own sample and product logistics end-to-end: pulling, tracking, steaming, styling support, and returning every piece in
• Coordinate equipment, catering, transportation, and all day-of logistics for crew and talent.
• Manage the post pipeline — selects, retouching, color, and video edits — through to final delivery against channel deadlines.
• Maintain a clean, well-tagged digital asset library so teams across the business can find and use what they need without asking.
• Track usage rights, licensing windows, and talent agreements, and flag expirations before they become a problem.
• Build and manage budgets for each shoot, from crew and location through post-production; track actuals against plan and reconcile invoices.
• Source, negotiate, and manage relationships with studios, production vendors, retouchers, and freelance crew.
• Report on production output and cost-per-asset, and translate learnings into sharper planning for the next season.

Events Team Support

• Support the Events team on production for brand events, activations, and launches — vendor coordination, run-of-show, load-in and load-out, and day-of logistics.
• Capture content on-site at events so brand moments are documented and usable across marketing and social channels.

CROSS-FUNCTIONAL PARTNERSHIP

This role sits at the intersection of creative, marketing, e-commerce, merchandising, and events, and will work closely with department leadership across Roller Rabbit and the broader Vivid Group portfolio to keep the content calendar aligned with company priorities and brand standards.

WHAT YOU BRING

• 4–6 years of production experience in fashion, lifestyle, or