Pro Digital Exp & Ops Manager

Genuine Parts Company

Athens (GA)

On-site

USD 80,000 - 120,000

Full time

14 days+

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Job summary

A leading global service organization is seeking a Pro Digital Experience & Operations Manager to enrich their B2B digital business. This Mid-Senior level role focuses on enhancing automotive eCommerce performance through collaboration with various teams, while driving metric improvements and digital adoption. The ideal candidate will possess extensive eCommerce experience, strong analytical skills, and a passion for automotive solutions.

Qualifications

5+ years of relevant digital & eCommerce experience.
Strong expertise in driving online sales growth.
Experience in B2B automotive or industrial sectors preferred.

Responsibilities

Drive performance metrics for B2B digital eCommerce.
Collaborate with cross-functional teams to enhance digital assets.
Analyze business trends and formulate action plans.

Skills

Problem-solving

Project management

Data analysis

eCommerce platform knowledge

Education

Bachelor’s degree in business or relevant field

Tools

Web analytics tools

A/B testing tools

Web content management systems

Job description

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Company Background

Established in 1928, Genuine Parts Company is a leading global service organization specializing in the distribution of automotive and industrial replacement parts. Our Automotive Parts Group operates across the U.S., Canada, Mexico, Australasia, France, the U.K., Ireland, Germany, Poland, the Netherlands, Belgium, Spain and Portugal, while our Industrial Parts Group serves customers in the U.S., Canada, Mexico and Australasia. We keep the world moving with a vast network of over 10,700 locations spanning 17 countries, supported by more than 60,000 teammates.

Position Purpose

This role provides a unique opportunity for a digital professional to play a critical role in helping to grow the B2B digital business within NAPA North America. Based in Atlanta, this person will be a member of the Digital Experience & Operations team and play a key role in helping operate and grow revenue of our Automotive eCommerce sites.

The Pro Digital Experience Manager will be responsible for driving and exceeding the performance metrics for B2B pro digital eCommerce and related business goals for key GPC digital assets such as ProLink.com and other Pro/B2B digital experiences. The position will collaborate with cross functional partners, subject matter experts, product managers, field leaders, customers and vendor partners to establish business needs and successfully launch new product/functionality/optimizations.

Responsibilities

Responsible for driving and exceeding the performance metrics for B2B pro digital eCommerce and related business goals
Analyze business performance, drive actions and work on levers to improve the same. This includes driving sales by:

New customer acquisition/adoption
Site optimization
Influencing and directing the site product roadmap
Working on site-wide enhancements that drive increased stickiness, usage, and adoption

Helps build and lead Pro Digital plans to drive top-line growth, eSales penetration, digital adoption and long-term value (roadmap development, deployment and measurement)
Works closely with Product for driving launch and adoption of new features/tools/etc., directing efforts of analytics, marketing, field ops, etc.
Collaborate with cross-functional eCommerce team members, including Product, UX, design, Analytics, IT, BAs, QA, operations, and vendors to develop eCommerce requirements.
Conduct Business Reviews with cross-functional teams to review current and past performance and future initiatives.
Analyze issues related to changing trends, behaviors, or performance in eCommerce to identify root causes and determine solutions.
Identify, define, and document processes and procedures to improve operational efficiency of the eCommerce team.
Stay current on the competitive landscape and digital innovations in the eCommerce space.
Develop expertise in GPC’s brands, product lines, customers, and industries within the eCommerce domain.
Other duties as assigned.

Qualifications & Experiences

Bachelor’s degree in business, Economics, Finance, Industrial Engineering, or other relevant field
5+ years of relevant digital & eCommerce experience with 2+ years B2B eCommerce. Automotive or Industrial/ B2B eCommerce & industry experience is preferred, however, exceptions may be considered
Experience with web analytics tools and using data to make decisions, ability to use data to break down complex problems and formulate plans.
Experience with ecommerce businesses and the high-level processes and technologies involved including e-commerce platforms, web content management, product content management tools, a/b testing tools, and web site traffic analytics platforms and tools.
Superior problem-solving skills, project management, multitasking, focus on detail and comfortable taking ownership of assigned tasks.
Comfortable working with minimal supervision and being a leader of cross-functional teams.
Comfortable preparing and delivering presentations to groups of varying sizes.

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GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Seniority level