Principal Technical Program Manager, Sponsored Products and Brands

Amazon; Seattle (WA); On-site; USD 177,000 - 239,000; Full time

Benefits offered by this job

Health insurance (medical, dental, etc

401(k) matching

Paid time off

Parental leave

Job summary

Amazon is seeking a Principal Technical Program Manager for the Sponsored Products and Brands (SPB) Vertical Program in Seattle. You will own the vertical intake, drive cross-org execution, and influence partner teams to achieve monetization goals, while shaping long-term SPB architecture and data-driven decision making.

You’ll lead leadership reviews, craft compelling VP-level narratives, and scale program mechanisms as the function grows, leveraging GenAI to automate operations and identify

Qualifications

• 7+ years of working directly with engineering teams.
• 7+ years of technical product or program management experience.
• 5+ years of software development experience.
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems.
• Experience managing programs across cross functional teams, building processes and coordinating release schedules.
• Experience owning/driving roadmap strategy and definition.

Responsibilities

• Own and operate the vertical intake mechanism: evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
• Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers.
• Influence external partner teams without authority to align on shared goals and feeder commitments.
• Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
• Define and scale program mechanisms that create leverage as the program grows.
• Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture.
• Leverage GenAI technologies to automate and improve program operations.
• Identify monetization gaps across verticals using data and translate insights into prioritized initiatives.

Skills

Engineering collaboration

Technical product management

Software development

Cross-functional leadership

Roadmap strategy

Verbal/written communication

Tools

GenAI technologies

AI/ML

Data analytics

Ad serving technologies

Job description

Description

About Sponsored Products and Brands

The Sponsored Products and Brands team at Amazon Ads is re-imagining the advertising landscape through industry leading generative AI technologies, revolutionizing how millions of customers discover products and engage with brands across Amazon.com and beyond. We are at the forefront of re-inventing advertising experiences, bridging human creativity with artificial intelligence to transform every aspect of the advertising lifecycle from ad creation and optimization to performance analysis and customer insights. We are a passionate group of innovators dedicated to developing responsible and intelligent AI technologies that balance the needs of advertisers, enhance the shopping experience, and strengthen the marketplace. If you're energized by solving complex challenges and pushing the boundaries of what's possible with AI, join us in shaping the future of advertising.

About Our Team

The SPB Vertical Program serves as the single front door of initiatives improving the monetization of targeted business units via advertising. We own vertical monetization goals and are scaling from 3 verticals today to 10+ by 2028. We seek a Principal Technical Program Manager with strong technical depth to drive cross-org alignment, shape the strategic roadmap, influence external teams without authority, and build mechanisms that create leverage as the program scales. In this role, you'll have an opportunity to shape a new function from the ground up and drive outsized revenue impact across Amazon's fastest-growing business segments.

Key job responsibilities

• Own and operate the vertical intake mechanism: evaluate new vertical requests, help partners sharpen their proposals, scope solutions with internal teams, and drive prioritization decisions with leadership.
• Drive cross-org execution across SPB and partner organizations to deliver vertical monetization goals, coordinating dependencies and resolving blockers.
• Influence external partner teams without authority to align on shared goals and feeder commitments.
• Represent the Vertical Program in leadership reviews, authoring narratives that meet the bar for VP-level audiences.
• Define and scale program mechanisms that create leverage as the program grows.
• Review technical designs and trade-offs for vertical-specific solutions, balancing near-term partner needs with long-term SPB architecture.
• Leverage GenAI technologies to automate and improve program operations.
• Identify monetization gaps across verticals using data and translate insights into prioritized initiatives.

Basic Qualifications

• 7+ years of working directly with engineering teams experience
• 7+ years of technical product or program management experience
• 5+ years of software development experience
• Experience designing or architecting (design patterns, reliability and scaling) of new and existing systems
• Experience managing programs across cross functional teams, building processes and coordinating release schedules
• Experience owning/driving roadmap strategy and definition

Preferred Qualifications

• 8+ years of hands-on work managing complex technology projects experience
• Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules
• Experience in an online advertising role and have familiarity with advertising products and ad serving technologies
• 8+ years of working with Data & AI related technologies, including, but not limited to, AI/ML, GenAI, Analytics, Database, and/or Storage experience

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Your Amazon package will include sign-on payments and restricted stock units (RSUs).

Amazon also offers comprehensive benefits including

• Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, NY, New York - 194,700.00 - 263,400.00 USD annually

USA, WA, SEATTLE - 177,000.00 - 239,400.00 USD annually

Company

Amazon.com Services LLC