Principal Software Engineer, Ads Formats & Platform

SNAP, Inc.; Bellevue (WA); On-site; USD 276,000 - 414,000; Full time

Job summary

Snap Inc. in Bellevue, Washington is seeking a Principal Software Engineer to join the Ads Format team. You will design automated ad format serving systems, drive scalable infrastructure, and mentor engineers across cross-functional groups.

The role emphasizes performance, advertiser value, and collaboration with product, data science, and design to deliver impactful, high-availability solutions at scale.

Qualifications

• Experience building and scaling ad formats or similar content delivery systems.
• Strong debugging, performance analysis, and test design abilities.
• Proven track record of operating highly available systems at scale.
• Ability to learn new concepts quickly and apply them effectively.
• Ability to solve ambiguous problems and drive solutions.
• Strong collaboration and mentorship skills.
• Ads domain experience.
• Client-side and full-stack experience preferred.

Responsibilities

• Design and implement highly automated systems for ad format serving, optimization, and A/B testing.
• Lead vision and strategy for next-generation ad formats infrastructure for scalability and performance.
• Conceptualize new ad format ideas using market trends and advertiser needs.
• Collaborate with product, design, data science, and other engineering teams to deliver cohesive solutions.
• Advocate for availability, scalability, and cost-effective operations.
• Mentor engineers and promote technical excellence within the team.

Skills

Ad formats experience

Distributed systems

Mentorship

Cross-functional collaboration

Full-stack experience

Performance analysis

Advertising domain

Client-side development

Education

Master's degree in a technical field

PhD in a related technical field

Bachelor's degree in CS/CE or equivalent

Job description

Snap Inc. in Bellevue, Washington is seeking a Principal Software Engineer to join the Ads Format team. You will design automated ad format serving systems, drive scalable infrastructure, and mentor engineers across cross-functional groups.

The role emphasizes performance, advertiser value, and collaboration with product, data science, and design to deliver impactful, high-availability solutions at scale.