Principal Research Ops: Participant Strategy + AI

Soteria Reinsurance Ltd.; Town of Texas (WI); Hybrid; USD 130,000 - 170,000; Full time

Job summary

Fidelity is seeking a Principal Research Operations professional to shape participant strategy for UX research across B2C and B2B domains. You will lead recruitment strategy, build scalable panels, and collaborate with researchers, product, legal, and external partners to advance AI-enabled research methods.

You will evaluate synthetic users and AI agents, balancing human and synthetic participants while ensuring compliance in a highly regulated environment.

Qualifications

• 8–10+ years in participant recruitment, research operations, UX or market research.
• Deep expertise recruiting both B2C and B2B participants, including enterprise stakeholders.
• Experience building, managing, scaling participant panels and communities.
• Proven success developing recruiting strategies at scale for qual/quant research.
• Experience managing recruiting vendors and partnerships.

Responsibilities

• Lead strategy and execution of participant recruitment across B2C and B2B research.
• Serve as SME on participant sourcing, panel management, and recruiting best practices.
• Develop scalable participant strategies and research panels.
• Evaluate AI-enabled research capabilities, including AI agents and synthetic users.
• Determine when human, synthetic, or hybrid participants are most appropriate.
• Collaborate with UX Research, Product, Technology, Legal, and Compliance; manage external vendors.

Skills

Participant recruitment

B2C/B2B recruiting

Panel management

Recruiting strategies

Vendor management

AI agent deployment

Synthetic users

Synthetic personas

Hybrid recruitment

Recruiting platforms

Stakeholder management

Regulated industries

Tools

User Interviews

UserTesting

dscout

Respondent

Qualtrics

Job description

Fidelity is seeking a Principal Research Operations professional to shape participant strategy for UX research across B2C and B2B domains. You will lead recruitment strategy, build scalable panels, and collaborate with researchers, product, legal, and external partners to advance AI-enabled research methods.

You will evaluate synthetic users and AI agents, balancing human and synthetic participants while ensuring compliance in a highly regulated environment.