Principal Product Strategy & Growth Leader

Blue Shield of CA; Oakland (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Blue Shield of CA is seeking a Product Strategist, Principal to lead growth and performance insights for the IFP Growth Enablement team. You will translate market intelligence into actionable recommendations that inform sales strategy, go-to-market priorities, and business decisions.

You will collaborate with cross-functional partners to design product strategy frameworks, define KPIs, and deliver executive-level reporting that shapes growth opportunities across on and off-exchange channels.

Qualifications

• Requires bachelor's degree or GED and 4 years of additional relevant experience in lieu of a degree
• Requires 10 years of prior relevant experience
• Requires demonstrated experience designing product strategy frameworks; guiding synthesis of market, performance, and benefit data across complex initiatives or product portfolios; and bringing products to market
• Requires experience analyzing sales, membership, market and financial performance to identify growth opportunities
• Requires experience developing KPIs, performance metrics and executive level reporting to support business decision making
• Requires experience translating business requirements into requirements for Data Analytics team, Finance and other cross functional partners
• Requires experience in Commercial health care markets, Individual, Group and/or Medicare

Responsibilities

• Lead growth and performance insights to identify where IFP is growing, what is selling, and the cost of acquiring and retaining membership across on and off exchange channels
• Translate data and market intelligence into actionable recommendations that inform sales strategy, go-to-market priorities and business decisions

Skills

Growth analytics

Product strategy

Executive reporting

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Blue Shield of CA is seeking a Product Strategist, Principal to lead growth and performance insights for the IFP Growth Enablement team. You will translate market intelligence into actionable recommendations that inform sales strategy, go-to-market priorities, and business decisions.

You will collaborate with cross-functional partners to design product strategy frameworks, define KPIs, and deliver executive-level reporting that shapes growth opportunities across on and off-exchange channels.