Principal Product Strategist, Growth Enablement

Blue Shield of CA; Long Beach (CA); On-site; USD 150,000 - 210,000; Full time

Job summary

Blue Shield of CA is seeking a Principal Product Strategist to lead growth insights for the Individual and Family Plan Growth Enablement team. You will guide performance analysis across on and off exchange channels and translate data into actionable sales strategy recommendations for prioritizing go-to-market decisions.

We seek leaders who foster high-performing teams, apply creative problem-solving, and drive results with integrity while enabling continuous learning across the organization.

Qualifications

• Requires design of product strategy frameworks across complex initiatives.
• Requires synthesis of market, performance, and benefit data for decisions.
• Requires analysis of sales, membership, market and financial performance.
• Requires development of KPIs and executive level reporting.
• Requires translating business requirements for Data Analytics and cross-functional partners.
• Requires experience in Commercial health care markets (Individual/Group/Medicare).

Responsibilities

• Lead growth insights to identify where IFP is growing and what is selling.
• Translate data into actionable recommendations for sales strategy and go-to-market priorities.

Skills

Product strategy design

Market intelligence synthesis

Sales & performance analysis

KPIs & executive reporting

Cross-functional collaboration

Education

Bachelor's degree or equivalent

Job description

Blue Shield of CA is seeking a Principal Product Strategist to lead growth insights for the Individual and Family Plan Growth Enablement team. You will guide performance analysis across on and off exchange channels and translate data into actionable sales strategy recommendations for prioritizing go-to-market decisions.

We seek leaders who foster high-performing teams, apply creative problem-solving, and drive results with integrity while enabling continuous learning across the organization.