Principal Product Marketing Manager - Segments

CamWebDir; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fin, now part of Salesforce, leads AI-driven customer experiences and offers an integrated path for enterprise-grade messaging across campaigns and demand gen. This senior IC role centers on building sharp, industry-specific stories and the core assets that enable field teams to win in market.

You will collaborate with sales and DG to translate audience insights into web pages, decks, plays, and campaigns, driving trusted, enterprise-ready narratives that accelerate pipeline.

Qualifications

• 6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company.
• Built industry or vertical messaging and the assets to support it, and can speak to what landed in market and why.
• Owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand.
• Partnered with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted.

Responsibilities

• Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging.
• Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays).
• Partner with the sales team to understand enterprise customer requirements and feed them back into R&D.
• Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing.
• Create frameworks that give reps a sharper way into multi-stakeholder deals, flexing across industries, segments, and personas without losing the platform story.
• Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly

Skills

Product marketing

B2B SaaS

Messaging

Campaigns

Demand generation

Job description

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity?

Solutions PMM at Fin owns the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, the sales plays that power pipeline, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence.

This role focuses that mission on who we sell to and how we reach them: our priority industries, our key segments - starting with Enterprise - and the campaign messaging that carries it all to market. It's where audience insight becomes a bill of materials the field and demand gen can run with. As Fin scales beyond a one-size-fits-all story, this is how we get specific enough to win.

The Role

You'll own how Fin shows up for specific industries and segments - translating our audience cohorts into sharp, vertical- and segment-specific messaging, and building the core bill of materials that brings it to life: web pages, demos, sales decks, sales plays, and campaign messaging. You'll own the Enterprise segment story, including the 'trust' messaging that enterprise buyers need, and partner with sales to feed real enterprise requirements back into R&D. And you'll own campaign messaging and demand gen support - defining audience targeting and co-creating campaign journeys that convert.

What You'll Do

• Define industry messaging from our audience cohorts, and build the core bill of materials for priority industries - web landing pages, demos, sales decks, sales plays, and campaign messaging
• Own Enterprise segment product marketing - build the segment messaging and bill of materials (sales deck, web, plays), including the core 'trust' story enterprise buyers need
• Partner with the sales team to understand enterprise customer requirements and feed them back into R&D
• Support campaign messaging and demand gen support - define audience targeting, build the campaign messaging, and co-create campaign journeys with DG and integrated marketing, where you own the messaging and they own channel and execution
• Create frameworks that give reps a sharper way into multi-stakeholder deals - flexing across industries, segments, and personas without losing the platform story
• Test whether messaging is working - through field feedback, conversion signals, and rep confidence - and iterate quickly

What We're Looking For

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

• 6+ years in product marketing, solutions marketing, or industry/segment marketing at a B2B SaaS company
• You've built industry or vertical messaging and the assets to support it, and can speak to what landed in market and why
• You've owned Enterprise or segment marketing — including the trust, security, and requirements story that enterprise buyers demand
• You've partnered closely with demand gen and campaigns — owning the messaging while they own channel and execution — and shipped campaigns that converted
• You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality

You think and write with precision

• Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment, and you can write for a VP of CX and a sales rep in the same week
• Strong editorial