Principal Product Marketing Manager - Competitive

Fin. The highest performing Customer Agent; San Francisco (CA); Hybrid; USD 200,000 - 240,000; Full time

Job summary

Fin, now part of Salesforce, is expanding its Solutions PMM by building a competitive intelligence function from the ground up. This senior IC role drives market narratives, messaging, and field enablement, with a focus on differentiating Fin against top competitors and integrating AI-driven intelligence across campaigns and sales plays.

You will collaborate with sales, research, SEs, GTM strategy, and enablement to accelerate go-to-market efforts while maintaining a high standard of clarity and

Qualifications

• 7+ years in product marketing, competitive intelligence, or solutions marketing at a B2B SaaS company.
• Owned competitive strategy end-to-end — not just battle cards, but how a company positions itself against a moving market.
• Translated win/loss, customer interviews, and market signals into strategy that changed field sales and product.
• Created content that the field actually uses and measured its impact.
• Operated where product ships faster than messaging, maintaining quality at pace.

Responsibilities

• Establish Fin's competitive function from the ground up — intelligence, messaging, and plays.
• Define our competitive differentiation messaging against tier 1 competitors and land it in campaigns and field conversations.
• Stand up a sustainable, AI-driven competitive intelligence program with cross-functional teams.
• Operationalise competitive strategy so the field can act on it: battle cards, plays, and objection handling.
• Synthesize win/loss data, customer interviews, and market signals into strategic recommendations for product, marketing and ICP decisions.
• Co-build the proactive compete motion — sales plays and campaigns to drive win rates.
• Extend into sales plays and field enablement as the function matures.
• Create high-quality core PMM assets and maintain the competitive 'brain' of context for our AI-first approach.

Skills

Product marketing

Competitive intelligence

Solutions marketing

B2B SaaS

Job description

Fin, now part of Salesforce, is on a mission to help businesses provide perfect customer experiences.

Our AI Agent Fin is the highest-performing AI Customer Agent on the market today, enabling businesses to deliver impeccable, always-on customer support across the customer journey, from service, to sales, to ecommerce. Powered by our own AI models, Fin resolves complex customer issues end-to-end across every channel, with minimal set-up and integration. Fin can also be combined with our natively integrated Intercom help desk, giving modern support teams one single system.

Together with Salesforce, the #1 AI CRM, where humans with agents drive customer success, we're building the future of customer experience. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword, it's a way of life. The world of work as we know it is changing, and we're looking for Trailblazers who are passionate about bettering business and the world through AI.

Ready to level up your career at the company leading workforce transformation in the agentic era? You're in the right place. Agentforce is the future of AI, and you are the future of Salesforce.

What's the opportunity?

Solutions PMM at Fin owns the narratives that shape how Fin wins in market: the stories the field uses in customer conversations, the narratives that power our campaigns, and the competitive strategy that helps us take and defend ground. This is a senior IC role. You drive impact through the quality of your thinking and your ability to move sales, enablement, and campaigns to execute with confidence.

This role is competitive-first. Your first mission is to establish our compete function from the ground up - the intelligence, the messaging, and the system that keeps the field ahead of a fast-moving market. It's roughly 70% competitive today, expanding over time to support sales plays and enablement as the function matures. In a moment where AI makes it easy to copy features and stand up new competitors overnight, this is one of the highest-leverage roles in PMM.

The Role

You'll build and own how Fin positions itself against the competition - differentiation against our tier 1 competitors, a sustainable competitive intelligence program, and the plays and content that let the field act on it in real deals. You'll decide what "great compete" looks like at Fin and stand it up.

You'll work directly with sales leadership, research, SEs, GTM strategy, and sales enablement. You'll be hands-on with the product, the market, and every competitor's moves.

What will I be doing?

• Establish Fin's competitive function from the ground up - the intelligence, the messaging, and the operating system that keeps the field current without creating noise
• Define our competitive differentiation messaging against tier 1 competitors, and make sure it lands in compete campaigns, content, and field conversations
• Stand up a sustainable, AI-driven competitive intelligence program with Research, Solutions Engineering and GTM - tracking moves, updating positioning, and keeping the field ahead
• Operationalise competitive strategy so the field can act on it: battle cards, competitive plays, and objection handling that reps actually use
• Synthesise win/loss data, customer interviews, and market signals into strategic recommendations that feed back into product, marketing and ICP decisions
• Co-build the proactive compete motion - the sales plays and campaigns that drive win rates, not just defend against losses
• Over time, extend into sales plays and field enablement as the compete function matures - raising how the field sells against every alternative
• Create high-quality core PMM assets yourself, and maintain the competitive 'brain' of context that feeds our AI-first approach

What we're looking for

This role is for someone who is a hybrid: part strategist, part storyteller, part technologist. You move between customer insight, product detail, competitive analysis, and creative expression without friction.

You've done this before

• 7+ years in product marketing, competitive intelligence, or solutions marketing at a B2B SaaS company
• You've owned competitive strategy end-to-end — not just battle cards, but how a company positions itself against a moving market — and ideally stood a compete function up from scratch
• You've turned win/loss, customer interviews, and market signal into strategy that changed how the field sells and what the product built
• You've built content the field actually uses, and can speak to what worked, what didn't, and why
• You've operated where product ships faster than messaging can keep up, and found a way to move at that pace without losing quality

You think and write with precision

• Excellent written communication — you write crisp briefs, sharp narratives, and synthesis memos that drive alignment
• Strong editorial judgment — you know the difference between a sharp positioning statement and marketing language that means nothing
• You push back on vague claims and force specificity — in your own work and in others'

You're product-obsessed and technically engaged

• You read the docs, use the product, and dig into the tech before you craft a single message
• You understand the technical differentiation of AI across the stack — model, app, and infrastructure — and have a POV on where the AI customer service market is going, not just where it is
• You use AI tools fluently in your own work and are always looking for new ways to move faster and think sharper

You operate at the intersection of strategy and execution

• You don't hand off strategy and wait — you take it all the way to the battle card, the play, the field
• Comfortable in a room with sales leadership discussing why we're losing deals, and equally comfortable writing the asset that fixes it
• A systems thinker who builds frameworks and programs others can use, not just one-off assets
• You work well across functions, build trust quickly, and make the people around you more effective

Attributes We're Looking For

• Ambitious and competitive — you set a high bar, think big, and want to win. You'll go the extra mile and you're motivated by building something that leads the market.
• Confident and decisive — you back yourself, optimise for progress over consensus, and value momentum. You ask for forgiveness, not permission.
• Curious and intellectually engaged — you're always learning, experimenting, and asking why. You keep up with AI's pace and use it to improve how you work.
• Tasteful and creative — you understand what connects emotionally with people and draw on design, culture, and craft to create ideas that resonate.
• Impatient and change-oriented — you hate slow and work to fix the root cause. You thrive in ambiguity and love building something new.

*Proof of eligibility to work in the United States is required.

The base salary range for candidates within the San Francisco Bay Area is $200,000 - $240,000. Actual base pay will depend on a variety of factors such as education, skills, experience, location, etc. The base pay range is subject to change and may be modified in the future. All regular employees may also be eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock in the form of Restricted Stock Units (RSUs). We also provide a full benefits package to all regular employees.

Unleash Your Potential

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. At Fin, we want to give people what they need to do the best work of their careers. Our benefits and programs are designed to support your health and wellbeing, your family, your time away from work, and your financial future. Offerings vary by location in line with local practices and requirements. Learn more about working at Fin and the benefits we offer at fin.ai/careers.

Policies

Fin has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Fin. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfer, reduction in workforce, recall, training, and education.