Principal Product Marketing Manager - IIS (Fully Remote)

Huntress; United States; Remote; USD 120.000 - 180.000; Vollzeit

Zusammenfassung

Huntress, a remote-first cybersecurity company, seeks a senior product marketer to drive messaging, market strategy, and demand programs for enterprise clients. You will own buyer-centric content, collaborate with Campaigns and Growth Marketing, and enable frontline sellers with battle cards and playbooks.

You will influence product launches, craft persona-driven narratives, and partner with channel teams to extend reach across industries and customer segments.

Qualifikationen

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software.
• Experience marketing to in-house IT and security buyers; SMB experience a plus.
• Buyer-centric messaging focused on pain points, triggers, personas, and outcomes.

Aufgaben

• Partner with Campaigns and Growth Marketing to translate audience insight into demand programs and enablement assets.
• Equip SDRs, AEs, and Customer Account Managers with talk tracks and discovery questions.
• Support Channel with vertical content, battle cards, and core narratives for VARs and distributors.

Kenntnisse

Product marketing

B2B cybersecurity

Audience insights

Sales enablement

Jobbeschreibung

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across personas and key industries.
• Conduct ongoing research and analysis to improve the IIS motion, representing the voice of IIS buyers in product launches.
• Partner with Product Marketing peers to adapt portfolio content for IIS audiences and key industries.

Responsibilities:

• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, and bottom-funnel assets.
• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, and enablement.
• Support the Channel team with vertical-specific content, battle cards, and core narratives for VARs and distributors.

What You Bring To The Team:

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software with measurable results.
• Experience marketing and selling to in-house IT and security buyers, with small and midsized business experience preferred.
• A buyer-centric mindset, framing messages around pain points, buying triggers, personas, and outcomes.

Huntress is a cybersecurity company founded in 2015 by former NSA cyber operators, providing enterprise-grade security to businesses of all sizes through a human-led SOC. It is a remote-first team securing over 6 million endpoints and 17 million identities, with a culture of inclusivity and support.