Principal Product Marketing Manager - IIS

Huntress Labs; United States; Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

100% remote work environment - since 3

Generous paid time off

12 weeks of paid parental leave

Medical, dental, and vision benefits

401(k) with 5% contribution

Stock options for all full-time

Home office stipend

Education and professional development

Digital reimbursement

Coaching via BetterUp

Job summary

Huntress seeks a Principal Product Marketing Manager for the in-house IT and Security (IIS) segment. This remote US role targets small and mid-size businesses, directing narratives and enablement that drive stronger marketing, sales, and channel conversations.

You will own segment messaging, conduct buyer research, and collaborate with campaigns, growth marketing, and Microsoft alliance to accelerate pipeline with AI-enabled workflows.

Qualifications

• 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software.
• Experience marketing to in-house IT and security buyers, preferably for small/mid-sized businesses.
• Buyer-centric mindset focusing on pain points, triggers, personas, decisions, outcomes.
• Ability to translate complex technical ideas into clear narratives for business and technical audiences.
• Partnered with Campaigns or Growth Marketing to create programs, nurture streams, and content for pipeline.
• Experience working with sales and channel partners, including VARs and distributors.
• Collaborate effectively, hold a point of view, push back constructively, and execute across strategy and hand-on tasks.
• Orchestrate AI-supported workflows for research, analysis, and content development with quality control.

Responsibilities

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable BOM across personas and industries.
• Conduct ongoing research and represent IIS buyers in product launches and roadmaps.
• Partner with Product Marketing to adapt content for IIS audiences and key industries.
• Turn audience insight into demand programs, nurture streams, outreach, buyer guides, and verticalized content.
• Equip SDRs, AEs, and CMs with talk tracks, questions, objections, content, and enablement.
• Support Channel with vertical content, battle cards, and narratives for VARs and distributors.
• Collaborate with Microsoft alliance to develop the partnership story and content.
• Use AI to orchestrate repeatable workflows for market analysis, research, and writing.

Skills

Product marketing

B2B cybersecurity

Buyer-centric messaging

Cross-functional collaboration

AI in marketing workflows

Storytelling / narrative development

Job description

What We Do:

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.

Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers’ protection.

Huntress now secures more than 6M endpoints and 17M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.

Reports to: Director, Product Marketing

Location: Remote US

Compensation Range: $180,000 to $210,000 base plus bonus and equity

What You’ll Do:

As the Principal Product Marketing Manager for the Huntress in-house IT and Security (IIS) segment, the lean IT and security teams at small and midsized organizations who are expected to protect everything with a handful of people (or sometimes just one).

Our existing product-aligned PMMs define what each product does and why it matters. You take that work the last mile, creating next-level narratives, new content, and enablement that resonate with your segment so that marketing, sales, and channel partners can have more relevant conversations and close more business, faster.

You are Outcome-Obsessed, connecting messaging, enablement, and demand programs to measurable business results. You bring Perfect Imperfection to research and go-to-market work by acting on useful insight, learning quickly, and sharpening the IIS motion each quarter. Candor guides how you work across teams, giving you the confidence to make recommendations, hold a point of view, and push back constructively.

Responsibilities:

• Own IIS segment positioning, value propositions, message architecture, proof points, and a repeatable bill of materials across the personas and key industries of your segment.


• Conduct ongoing research and analysis to improve the IIS motion, including representing the voice of IIS buyers and their needs in product launch and roadmap conversations.


• Partner with Product Marketing peers to adapt portfolio and platform content for IIS audiences and key industries.


• Partner with Campaigns and Growth Marketing to turn audience insight into demand programs, nurture streams, outreach, livestreams, buyer guides, verticalized content, comparison content, business-case tools, demo narratives, and other mid- and bottom-funnel assets.


• Equip SDRs, AEs, and Customer Account Managers with talk tracks, discovery questions, objection handling, content, and enablement.


• Support the Channel team with vertical-specific content, battle cards, and the core narratives used to train VARs and distributors, working alongside Channel SEs.


• Work with our Microsoft alliance team to develop and refine the partnership story and related content, including how Huntress helps customers get more value from their Microsoft licensing.


• Use AI to orchestrate repeatable workflows for market and buyer analysis, research, and content development, thoughtfully validating outputs for accuracy, relevance, and quality.

What You Bring To The Team:

• You have 6+ years of product marketing experience, including 3+ years in B2B cybersecurity software, with measurable results you can show.


• You have experience marketing and selling to in-house IT and security buyers, with experience serving small and midsized businesses preferred.


• You bring a buyer-centric mindset and naturally frame messages around pain points, buying triggers, personas, decision-making, and outcomes.


• You can turn complex technical ideas into clear, compelling narratives for both business decision makers and technical practitioners.


• You have partnered hands‑on with Campaigns or Growth Marketing teams to create programs, nurture streams, and content that contributed to pipeline.


• You have experience working with sales and channel partners, including VARs and distributors.


• You collaborate effectively, hold a clear point of view, balance competing stakeholders, push back constructively, and move comfortably between strategy and hands‑on execution.


• You can orchestrate AI‑supported workflows for research, analysis, and writing, while applying sound judgment to validate and improve the output.

What We Offer:

• 100% remote work environment - since our founding in 2015


• Generous paid time off policy, including vacation, sick time, and paid holidays


• 12 weeks of paid parental leave


• Highly competitive and comprehensive medical, dental, and vision benefits plans


• 401(k) with a 5% contribution regardless of employee contribution


• Life and Disability insurance plans


• Stock options for all full‑time employees


• One‑time $500 reimbursement for building/upgrading home office


• Annual allowance for education and professional development assistance


• $75 USD/month digital reimbursement


• Access to the BetterUp platform for coaching, personal, and professional growth

Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.

We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.

We do discriminate against hackers who try to exploit businesses of all sizes.

Accommodations:

If you require reasonable accommodation to complete this application, interview, or pre‑employment testing or participate in the employee selection process, please direct your inquiries to [e-mail]. Please note that non‑accommodation requests to this inbox will not receive a response.

Huntress uses artificial intelligence tools to assist in reviewing and evaluating job applications, including resume screening, skills assessment, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process, but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Candidate Privacy Notice for more details on our practices and your data privacy rights.

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