Principal Product Marketing Manager - Identity

Huntress; United States; Remote; USD 180,000 - 210,000; Full time

Benefits offered by this job

Remote work

Paid time off

Parental leave

Medical benefits

401(k) with match

Life insurance

Stock options

Home office stipend

Education allowance

Digital reimbursement

Coaching access

Job summary

Huntress is seeking a Principal Product Marketing Manager for Managed ITDR and ISPM to turn complex identity-security capabilities into clear customer value. You will own the product story from positioning through launches, campaigns, and sales enablement, helping organizations build identity resilience and respond confidently to identity-based threats.

You will collaborate with Product Management, Revenue Marketing, Brand, Sales, and security experts to ensure offerings are easy to understand,

Qualifications

• 8+ years of product marketing experience, including cybersecurity.
• Ability to translate identity-security concepts into customer messaging.
• Experience shaping positioning, messaging and go‑to‑market campaigns.

Responsibilities

• Develop positioning, messaging, and value propositions for Huntress Managed ITDR and ISPM.
• Create content, campaigns, and launch materials that connect identity capabilities to customer problems.
• Partner with Product Management to shape launches and roadmaps with market insights.
• Serve as a product evangelist and expert to generate market interest.
• Develop sales enablement resources to explain identity risk and grow pipeline.
• Collaborate with Revenue Marketing and Brand on demand-gen opportunities.
• Use AI to build multi-step research and enablement workflows.

Skills

Product marketing

Cybersecurity

Identity security

Messaging

Campaign concepts

Storytelling

Collaboration

AI workflows

Job description

What We Do:

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.

What We Do:

Cybercrime is growing, and more businesses are getting hit by threats that used to target only the biggest organizations. That pushes defenders like us to operate at the highest level, and it deepens our need for good people who want to make a meaningful impact.
Founded in 2015 by former NSA cyber operators, Huntress is a remote-first team working to make enterprise-grade cybersecurity accessible to businesses of all sizes. We work closely with security teams and service providers protecting complex environments, often without the time or headcount to handle it all. That’s why we build our technology in-house and back it with a 24/7 human-led Security Operations Center (SOC). As a result, our platform is never disconnected from the experts who manage it, ensuring our customers’ protection.
Huntress now secures more than 6M endpoints and 17M identities worldwide. Those numbers keep growing because more businesses rely on us to help carry the load and operate with more confidence. Every day, you can see that commitment in how we stand with our customers and how we show up for each other.

Reports to: Director, Product Marketing

Location: Remote US

Compensation Range: $180,000 to $210,000 base plus bonus and equity

What You’ll Do:

As Principal Product Marketing Manager for Huntress Managed ITDR and ISPM, you will turn complex identity-security capabilities into clear, compelling reasons for customers and partners to choose Huntress. You will own the product story from positioning and messaging through launches, campaigns, and sales enablement, helping more businesses build identity resilience and respond with confidence when identity-based threats emerge. Our value of Perfect Imperfection will guide how you test ideas, learn from the market, and improve the story without waiting for every answer.
You will work closely with Product Management, Revenue Marketing, Brand, Sales, and security experts to make Managed ITDR and ISPM easier to understand, sell, and adopt. Give a $h*t means spotting gaps in the buyer journey, enablement, or market narrative and taking ownership of the fix. You will stay focused on what changed because of your work, making you Outcome‑Obsessed about pipeline, conversion, expansion, and the identity resilience outcome Huntress delivers for customers.

Responsibilities:

• Develop and evolve positioning, messaging, and value propositions that clearly differentiate Huntress Managed ITDR and ISPM in the identity security market and connect them to how the Huntress Platform delivers identity resilience.
• Create and guide content, campaign concepts, and launch materials that connect identity-security capabilities to the problems security teams and service providers need to solve.
• Partner with Product Management to position our identity offerings, shape launch plans, and bring market insight into their product and roadmap strategy.
• Serve as a product subject matter expert and evangelist externally in the market to help generate interest for Huntress
• Develop sales enablement training and resources that help sellers explain identity risk, create pipeline, convert opportunities, and expand existing accounts.
• Collaborate with Revenue Marketing and Brand to identify demand-generation opportunities and choose the programs and channels most likely to move the business forward.
• Use AI in multi‑step research, messaging, campaign, and enablement workflows, applying sound judgment to improve speed, quality, and relevance.

What You Bring To The Team:

• You have 8+ years of product marketing experience, including meaningful experience in cybersecurity.
• You understand identity-security concepts and technologies, including identity threat detection and response and identity security posture management, and can translate technical capabilities into useful, differentiated customer messaging.
• You bring a strong understanding of the security industry, identity-based attacks, and hacker tradecraft, along with experience supporting MSP, channel-driven, or enterprise go‑to‑market motions.
• You have created positioning, messaging, content, and campaign concepts that stand out in the market and resonate with technical and business audiences.
• You are a natural collaborator who takes ownership, navigates changing priorities, and works effectively across Product, Marketing, Sales, and security teams.
• You consider yourself an excellent storyteller. You can turn complex ideas into clear written and spoken communication and partner with design and content teams on assets such as one‑pagers, web content, whitepapers, and demo videos.
• You use AI to build reusable, multi‑step workflows that support research, analysis, content development, and persuasive presentations while applying strong judgment to the outputs.

What We Offer:

• 100% remote work environment - since our founding in 2015
• Generous paid time off policy, including vacation, sick time, and paid holidays
• 12 weeks of paid parental leave
• Highly competitive and comprehensive medical, dental, and vision benefits plans
• 401(k) with a 5% contribution regardless of employee contribution
• Life and Disability insurance plans
• Stock options for all full‑time employees
• One‑time $500 reimbursement for building/upgrading home office
• Annual allowance for education and professional development assistance
• $75 USD/month digital reimbursement
• Access to the BetterUp platform for coaching, personal, and professional growth

Huntress is committed to creating a culture of inclusivity where every single member of our team is valued, has a voice, and is empowered to come to work every day just as they are.

We do not discriminate based on race, ethnicity, color, ancestry, national origin, religion, sex, sexual orientation, gender identity, disability, veteran status, genetic information, marital status, or any other legally protected status.

We do discriminate against hackers who try to exploit businesses of all sizes.

Accommodations:

If you require reasonable accommodation to complete this application, interview, or pre‑employment testing or participate in the employee selection process, please direct your inquiries to [e-mail]. Please note that non‑accommodation requests to this inbox will not receive a response.

Huntress uses artificial intelligence tools to assist in reviewing and evaluating job applications, including resume screening, skills assessment, and candidate matching and comparisons. These AI tools support our human recruiters in the initial review process, but do not make final hiring decisions without human involvement. By submitting your application, you acknowledge this use of AI in our recruitment process. Please review our Candidate Privacy Notice for more details on our practices and your data privacy rights.

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