Lead Product Marketing Manager

BMC Software; United States; Hybrid; USD 133,000 - 222,000; Full time

Job summary

BMC Software is seeking a Lead Product Marketing Manager in the United States to transform customer insight, market dynamics, product innovation, and business strategy into compelling narratives that drive growth.

You will connect Product Management, Sales, Revenue Marketing, Customer Success, Partners, Analysts, and Corporate Marketing to build messaging, MSDs, launch plans, and go-to-market programs that accelerate awareness, adoption, pipeline, and revenue.

Qualifications

• 8+ years of experience in B2B enterprise technology Product Marketing, Solution Marketing, Product Management, or related go-to-market disciplines.
• Proven track record of messaging, positioning, launch strategies, thought leadership, and go-to-market programs that drive measurable business outcomes.
• Strong storyteller capable of translating complex technical concepts into compelling customer value and market narratives.
• Demonstrated success influencing across Product Management, Sales, Marketing, Customer Success, and executive stakeholders.
• Demonstrated ability to create clarity, momentum, and alignment in fast-moving environments where priorities, information, and requirements may evolve over time.
• Experience in automation, cloud, data, AI, or adjacent enterprise technology markets preferred.

Responsibilities

• Develop and maintain messaging architectures, value propositions, MSDs, buyer personas, and differentiated market narratives.
• Translate customer needs, market trends, and product innovation into compelling stories for executive, technical, and business audiences.
• Ensure consistent messaging across launches, campaigns, content, enablement, web properties, and thought leadership initiatives.
• Lead Product Marketing strategy for launches, market initiatives, and growth programs.
• Partner across Product Management, Revenue Marketing, Sales, Customer Success, and Digital teams to align messaging, offers, content, campaigns, and activation plans.
• Support measurable business outcomes tied to awareness, pipeline, adoption, expansion, and revenue growth.
• Monitor market dynamics, buyer trends, analyst insight, competitive activity, and customer feedback, and synthesize insights into positioning and guidance.
• Create and support thought leadership, sales enablement, campaign content, customer stories, presentations, and field-facing assets.
• Promote adoption of AI-enabled tools, workflows, prompts, agents, templates, and repeatable operating practices.

Skills

Message & narrative

Cross-functional influence

Storytelling

AI-enabled tools

Product Marketing

Go-to-market

Executive communication

Competitive analysis

Education

Bachelor's degree in marketing or related field

Tools

MSDs

AI tools

Job description

Description and Requirements

“At BMC trust is not just a word - it's a way of life!”

CareerArc Code
CA-MH

Hybrid

BMC empowers nearly 80% of the Forbes Global 100 to accelerate business value, faster than humanly possible. Our industry-leading portfolio unlocks human and machine potential to drive business growth, innovation, and sustainable success. BMC does this in a simple and optimized way by connecting people, systems, and data that power the world’s largest organizations so they can seize a competitive advantage.

We're looking for a Lead Product Marketing Manager to join our team.

Location: United States, preferably Houston TX / Santa Clara CA / Cary NC (we're unable to sponsor a visa at this stage).

This is a senior individual contributor position, responsible for transforming customer insight, market dynamics, product innovation, and business strategy into compelling narratives that drive growth.

In this role, you will serve as a strategic connector across Product Management, Sales, Revenue Marketing, Customer Success, Partners, Analysts, and Corporate Marketing. You'll build messaging, positioning, Messaging Source Documents (MSDs), launch strategies, thought leadership, competitive differentiation, and go-to-market programs that accelerate awareness, adoption, pipeline, and revenue.

Success in this role requires strong storytelling, market insight, executive communication, and cross-functional influence. If you thrive in dynamic environments, bring structure to ambiguity, and balance strategic thinking with disciplined execution; If you're equally comfortable developing an MSD, supporting a product launch, partnering with sellers, creating thought leadership, or applying AI-enabled tools and workflows to improve Product Marketing effectiveness and scale - this is the role for you!

Key Responsibilities

Messaging, Positioning & Narrative

• Develop and maintain messaging architectures, value propositions, Messaging Source Documents (MSDs), buyer personas, and differentiated market narratives.
• Translate customer needs, market trends, and product innovation into compelling stories that resonate with executive, technical, and business audiences.
• Ensure consistent messaging across launches, campaigns, content, enablement, web properties, and thought leadership initiatives.

Launches & GTM Activation

• Lead Product Marketing strategy for launches, market initiatives, and growth programs.
• Partner across Product Management, Revenue Marketing, Sales, Customer Success, and Digital teams to align messaging, offers, content, campaigns, and activation plans.
• Support measurable business outcomes tied to awareness, pipeline, adoption, expansion, and revenue growth.

Competitive & Market Intelligence

• Monitor market dynamics, buyer trends, analyst insight, competitive activity, and customer feedback. Develop repeatable approaches for gathering and synthesizing customer, field, analyst, and market insight to inform positioning, launches, and go-to-market decisions.
• Synthesize insights into positioning, sales guidance, competitive content, and strategic recommendations.
• Help strengthen BMC’s differentiation and category leadership across priority markets.

Content, Thought Leadership & Enablement

• Create and support thought leadership, sales enablement, campaign content, customer stories, presentations, and field-facing assets.
• Partner with subject matter experts to translate product expertise into market-ready stories and customer value.
• Support analyst relations, executive communications, and strategic content initiatives, including executive-ready presentations, narratives, and communications that influence decisions and align stakeholders.

Cross-Functional Leadership & AI-Enabled Ways of Working

• Build strong partnerships across Product Management, Sales, Marketing, Customer Success, and executive stakeholders.
• Use influence, communication, and collaboration to drive alignment in fast-moving environments.
• Mentor peers through knowledge sharing, leadership by example, and contribution to Product Marketing best practices, assets, and ways of working.
• Promote adoption of AI-enabled tools, workflows, prompts, agents, templates, and repeatable operating practices that improve Product Marketing effectiveness and scale.

What Success Looks Like

• Clear, differentiated messaging consistently adopted across Product, Sales, Marketing, Customer Success, and partner teams.
• Strong alignment between product innovation, market narrative, content, campaigns, and sales activation.
• Successful launches that improve awareness, engagement, adoption, pipeline contribution, and revenue impact.
• Increased competitive differentiation and stronger positioning in target markets.
• Thought leadership and customer proof that strengthen market credibility and influence.
• Improved speed, quality, consistency, and reuse through repeatable frameworks and AI-enabled ways of working.

Qualifications

• 8+ years of experience in B2B enterprise technology Product Marketing, Solution Marketing, Product Management, or related go-to-market disciplines.
• Proven track record of developing messaging, positioning, launch strategies, thought leadership, competitive differentiation, and go-to-market programs that drive measurable business outcomes.
• Strong storyteller capable of translating complex technical concepts into compelling customer value and market narratives.
• Demonstrated success influencing across Product Management, Sales, Marketing, Customer Success, and executive stakeholders.
• Strong competitive and market acumen, with the ability to synthesize customer, analyst, and market signals into actionable recommendations.
• Exceptional written, verbal, and presentation skills.
• Demonstrated experience applying AI-enabled tools and technologies to improve marketing workflows, insight generation, and go-to-market execution.
• Demonstrated ability to create clarity, momentum, and alignment in fast-moving environments where priorities, information, and requirements may evolve over time.
• Experience in automation, cloud, data, AI, or adjacent enterprise technology markets preferred.
• Bachelor’s degree in marketing, business, technology, or related field (advanced degree a plus).

Our commitment to you!

BMC’s culture is built around its people. We have 6000+ brilliant minds working together across the globe. You won’t be known just by your employee number, but for your true authentic self. BMC lets you be YOU!

We want to attract talents from diverse backgrounds and experience to ensure we face the world together with the best ideas!

BMC is committed to equal opportunity employment regardless of race, age, sex, creed, color, religion, citizenship status, sexual orientation, gender, gender expression, gender identity, national origin, disability, marital status, pregnancy, disabled veteran or status as a protected veteran. If you need a reasonable accommodation for any part of the application and hiring process, visit the accommodation request page.

BMC Software maintains a strict policy of not requesting any form of payment in exchange for employment opportunities, upholding a fair and ethical hiring process.

The annual base salary range represents the low and high end of the BMC salary range for this position. Actual salaries depend on a wide range of factors that are considered in making compensation decisions, including but not limited to skill sets; experience and training, licensure, and certifications; and other business and organizational needs.

The range listed is just one component of BMC's employee compensation package. Other rewards may include a variable plan and country specific benefits.

At BMC, it is not typical for an individual to be hired at /near the top of the range. A reasonable estimate of the current range is $132,975 - $221,625