Principal Product Marketing Manager, Creative Cloud B2B, Digital Growth

Adobe Systems GmbH; San Francisco (CA); On-site; USD 141,000 - 250,000; Full time

Job summary

An established industry player is seeking a strategic leader to drive the go-to-market strategy for Creative Cloud SMB customers. This high-impact role involves crafting messaging, understanding customer needs, and developing marketing strategies to foster growth and loyalty. The successful candidate will collaborate with cross-functional teams to optimize the customer journey and ensure the success of campaigns. If you have a passion for creative solutions and a proven track record in product marketing, this is an exciting opportunity to make a significant impact in a dynamic environment.

Qualifications

• 10+ years in product marketing or strategic marketing role.
• Experience owning and driving successful GTM strategy for SMB segments.
• Exceptional storytelling and communication skills.

Responsibilities

• Own Creative Cloud Business and Go-To-Market Strategy.
• Drive Business Impact through optimizations across the customer journey.
• Develop marketing strategies for acquisition and retention.

Skills

Product Marketing

Go-To-Market Strategy

Customer Research

Cross-Functional Leadership

Communication Skills

Education

MBA or equivalent experience

Job description

JOB LEVEL

P50

EMPLOYEE ROLE

Individual Contributor

The Opportunity

We are looking for a strategic and experienced individual to lead the business and go-to-market strategy for Creative Cloud SMB customers in our Digital and Phones segments. You will shape how we bring products to market, influence product strategy, and solve challenges for small teams around the world!

This is a high visibility and high-impact role. By bringing to bear keen business intuition and partnering with cross-functional teams, you will develop acquisition, expansion and retention strategies to ensure we hit in-quarter and in-year business targets. You will make Adobe.com the one-stop shop for small teams looking to purchase Creative Cloud, and build marketing strategies to encourage growth, usage and foster loyalty of this audience.

What you will do

• Own Creative Cloud Business and Go-To-Market Strategy. Craft messaging, packaging, offer and launch plans for our Digital and Phones segments, to drive adoption and revenue growth.

• Deeply Understand Customers. Lead customer and market research with SMB prospects to identify target audience needs, prioritize use cases, build messaging & positioning, inform business strategy, and guide product roadmaps, all while championing the voice of the customer.

• Drive Business Impact. Identify and advocate for optimizations across the entire customer journey. Spearhead cross-functional initiatives that deliver non-linear business growth, and drive success against awareness and perception, site visits, trials and active use.

• Develop Marketing Strategy. Develop discovery, acquisition, expansion and retention marketing strategies through analysis of existing journeys and understanding user behavior, including but not limited to industry-based marketing strategies for SMB prospects.

• Lead With Influence. Act as a change agent to bring clarity and direction in a highly matrixed organization across GTM, Growth, Digital, Paid Media, Analytics, Finance and others. Ensure flawless execution of cross-channel campaigns, digital journey optimizations, conversion and engagement optimization across Adobe surfaces and other strategic SMB digital initiatives.

• Communicate Effectively. Regularly engage with VP+ leadership to deliver insights (e.g. Quarterly Business Reviews), drive recommendations, and guide investment.

What you will need to succeed

• 10+ years in product marketing or related strategic marketing role—preferably in creative or marketing SaaS.

• Demonstrated experience owning and driving successful GTM strategy and execution for SMB customer segments.

• Excellent storytelling, writing and communication skills – able to distill complex ideas into powerful and relevant customer-facing messaging.

• Track record of influencing product roadmap based on customer/market insights, and data-driven analysis.

• Proven experience managing through ambiguity and making sound decisions with incomplete data; demonstrated ability to assess tradeoffs, thoughtfully prioritize, and maintain a bias for action.

• Exceptional cross-functional leadership, and ability to drive complex initiatives in matrixed environments, with marketing and product.

• Familiarity with Creative Cloud solutions and creative processes a plus.

• MBA or equivalent experience a plus.

Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $141,200 -- $249,700 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Internal Opportunities

Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We’re glad that you’re pursuing a new opportunity at Adobe!

Put your best foot forward:

1. Update your Resume/CV and Workday profile – don’t forget to include your uniquely ‘Adobe’ experiences and volunteer work.

2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you’re interested in.

3. Check out these tips to help you prep for interviews.

4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you’re looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

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