Principal Product Marketing Manager, AI

Hightouch; United States; Remote; USD 150,000 - 185,000; Full time

Job summary

Hightouch is seeking a Product Marketing Manager to lead the GTM strategy for their AI Decisioning product. The role focuses on positioning, market research, and developing impactful messaging to empower marketers. Ideal candidates will have expertise in B2B SaaS marketing and strong collaboration skills, with a salary range of $150,000 to $185,000.

Qualifications

• Proven experience planning and executing GTM strategies for enterprise B2B SaaS products.
• Deep understanding of CRM and lifecycle marketers' goals and pain points.
• Ability to transform complex AI concepts into clear narratives.

Responsibilities

• Develop and refine positioning for AI Decisioning focused on marketing personas.
• Conduct user research to identify marketing pain points and opportunities.
• Create compelling sales enablement materials to drive product awareness.

Skills

GTM Expertise

Storytelling Mastery

Collaboration Skills

Job description

About Hightouch

Hightouch’s mission is to empower everyone to take action on their data. We’ve pioneered the Composable Customer Data Platform (CDP), which helps companies use their own data warehouse to collect, prepare, and activate customer data for marketing personalization and business operations. Traditionally, acting on data has required engineering time and bandwidth, and left most business users stuck with charts and reports that are unable to take automated action on their data. With Hightouch, every business user, without writing any code, can activate data to streamline critical processes, improve marketing performance, and scale operations.

Our team operates with a focus on making a meaningful impact for our customers. We believe in approaching challenges with a first principles thinking mindset, moving quickly and embracing our value of efficient execution, and treating each other with compassion and kindness. We look for team members that are strong communicators, have a growth mindset, and are motivated and persistent in achieving our goals.

Hundreds of companies use Hightouch, including Spotify, Ramp, Retool, NBA, Plaid, and Betterment. We’re based in San Francisco, are remote-friendly, and backed by leading investors such as Amplify Partners, ICONIQ Growth, Bain Capital Ventures, Y-Combinator, and Afore Capital.

About The Role

Are you passionate about shaping the future of AI-powered marketing? Do you thrive in a fast-paced startup environment where your contributions make an impact? Our team is looking for an exceptional Product Marketing Manager to own the go-to-market (GTM) strategy for our cutting-edge AI Decisioning product, purpose-built to empower marketers to maximize customer lifetime value with reinforcement learning and AI agents.

In this role, you'll drive the positioning, messaging, and enablement that helps CRM marketers unlock the power of data and AI to create personalized customer journeys. You’ll collaborate closely with Marketing, Product, Sales, and Engineering teams to define GTM strategies, develop impactful messaging, create sales enablement assets, and evangelize the product’s value at events and webinars. If you're excited about crafting marketing stories that resonate deeply with marketing leaders and teams, we’d love to hear from you.

What You'll Do

• Positioning & Messaging: Develop and refine positioning for AI Decisioning that speaks directly to marketing personas, emphasizing use cases like 1:1 personalization, customer journey optimization, and continuous experimentation.
• Market Research: Conduct user research with marketing professionals to identify their pain points, uncover market opportunities, and position our product as the ultimate solution for their challenges.
• Enablement Materials: Create compelling sales playbooks, messaging frameworks, one-pagers, and customer stories that help internal teams demonstrate to marketers the value of AI Decisioning.
• Drive Content & Launch Campaigns: Create and refine case studies, blogs, videos, and launch materials that showcase how AI Decisioning empowers marketers to deliver personalized customer journeys and measurable outcomes.
• Evangelism: Represent Hightouch externally at field events, webinars, and customer engagements, building trust with key stakeholders in the CRM and martech ecosystem.
• Community Building: Create and implement a strategy to connect with and engage our target audience in marketing, fostering relationships, and building a space where they can share insights, challenges, and successes.

What We're Looking For

• GTM Expertise: Proven experience planning and executing GTM strategies for enterprise B2B SaaS products, ideally in the martech or AI space.
• Marketing Persona Focus: Deep understanding of CRM and lifecycle marketers, including their goals, pain points, and decision-making processes.
• Storytelling Mastery: Ability to transform complex AI and machine learning concepts into clear, actionable narratives that resonate with marketers.
• Technical Fluency: Ability to distill and articulate the technical benefits of AI Decisioning for both technical and non-technical audiences, including marketers and C-suite executives.
• Market & Competitive Research: Strong background in analyzing competitors and market trends to identify differentiation opportunities and ensure product-market fit.
• Collaboration Skills: Experience working cross-functionally with Product, Engineering, and Sales teams to align on strategy and execution.
• B2B SaaS Experience: Background in marketing enterprise SaaS products to large organizations, with a focus on marketing teams or CRM solutions.

Bonus If You Have

• Martech or AI Experience: 5+ years of experience with martech, AI, or data-focused GTM strategies, particularly for products targeting CRM marketers.
• Lifecycle Marketing Knowledge: Familiarity with lifecycle marketing strategies, personalization tools, and customer engagement platforms like Salesforce, HubSpot, or Iterable.
• Ecosystem Marketing Expertise: Experience building strategic partnerships and marketing within ecosystems, such as Snowflake, Salesforce, or other martech platforms.
• Startup Experience: Previous experience working in a startup environment, demonstrating the ability to adapt quickly and thrive in a fast-paced setting while wearing many hats. **

We are looking for talented, intellectually curious, and motivated individuals who are interested in tackling the problems above. We focus on impact and potential for growth more than years of experience. The salary range for this position is 150,000-185,000 dollars per year, which is location-independent in accordance with our remote-first policy.