Principal Product Marketing Manager

Circle; Seattle (WA); On-site; USD 175,000 - 225,000; Full time

Job summary

A leading financial technology company is seeking a Principal Product Marketing Manager to shape go-to-market strategies for innovative liquidity products. This role requires extensive product marketing experience, strong collaboration skills, and the ability to execute data-informed strategies, contributing to the organization's mission of creating a more inclusive financial future. Join a diverse team where your insights are valued and innovation is encouraged.

Qualifications

• 10+ years of product marketing experience, at least 2 years in fintech.
• Proven ability to lead product launches and execute data-driven GTM strategies.
• Experience supporting global markets.

Responsibilities

• Own the go-to-market strategy for new liquidity products and services.
• Drive global go-to-market strategies for products including USDC and Circle Mint.
• Conduct market and competitive analysis to advise strategy.

Skills

Product marketing experience

Collaboration

Storytelling

Communication

Customer insights analysis

Tools

Product analytics tools

Job description

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Circle is a financial technology company at the epicenter of the emerging internet of money, where value can finally travel like other digital data — globally, nearly instantly and less expensively than legacy settlement systems. This ground-breaking new internet layer opens up previously unimaginable possibilities for payments, commerce and markets that can help raise global economic prosperity and enhance inclusion. Our infrastructure – including USDC, a blockchain-based dollar – helps businesses, institutions and developers harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

What You’ll Be Part Of

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by our company values: High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible and diverse work environment where new ideas are encouraged and everyone is a stakeholder.

What You’ll Be Responsible For

As a Product Marketing Manager on Circle’s Liquidity PMM team, you’ll own the go-to-market strategy for new liquidity products and services. You’ll work closely with Product, Business Development, and Marketing teams to shape product positioning, advise roadmap priorities, and drive high-impact launches that accelerate customer adoption and engagement across financial institutions, fintechs, and corporates.

What You’ll Work On

• Drive global go-to-market strategies for liquidity products including USDC, EURC, and Circle Mint.
• Collaborate with Product, Sales, and Marketing to craft positioning and improve product adoption.
• Craft compelling narratives and value propositions that differentiate Circle in the market.
• Lead product launch planning, execution, and cross-functional coordination.
• Conduct market and competitive analysis to advise strategy and product roadmap.
• Develop enablement materials to support Sales, Partnerships, and Customer teams.
• Analyze product usage and customer insights to optimize messaging and GTM tactics.
  
  

Core Requirements

What you’ll bring to Circle

• 10+ years of product marketing experience, with at least 2 years in fintech, payments, or crypto.
• Proven ability to lead product launches and execute data-informed GTM strategies.
• Collaboration skills across product, marketing, sales, and BD teams.
• Exceptional storytelling and communication skills for technical and non-technical audiences.
• Experience translating complex concepts into clear, compelling customer value.
• Comfortable working independently in fast-paced, ambiguous environments.
• Familiarity with blockchain infrastructure, stablecoins, and decentralized finance (DeFi).
• Experience supporting global markets and working with cross-regional teams.
• Proficiency with product analytics and customer insights tools.
  
  

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.

Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Salary Range: 175,000 - 225,000

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Additionally, Circle participates in the E-Verify Program in certain locations, as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to [e-mail] for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

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