Principal Product Marketing Manager

honeycomb.io; United States; Remote; USD 220,000 - 259,000; Full time

Job summary

Join a leading tech company as a Principal Product Marketing Manager to drive market leadership in observability. In this role, you will own the GTM strategy and collaborate across teams to launch and grow products. Bring your experience in B2B marketing and storytelling to make an impact in an innovative environment with a commitment to inclusivity.

Benefits

Generous equity with employee-friendly stock program

Unlimited PTO and paid sabbatical

Home office, co-working, and internet stipend

100% employee coverage for all benefits

Up to 16 weeks of paid parental leave

Annual development allowance

Qualifications

• 8+ years of B2B product marketing experience, including 2+ years at a principal/lead level.
• Proven track record of crafting platform narratives.
• Strong project leadership and collaboration skills in a remote environment.

Responsibilities

• Own the end-to-end GTM strategy for Honeycomb’s core platform.
• Craft messaging that highlights Honeycomb’s unique value.
• Partner with Product Management for roadmap alignment.

Skills

B2B product marketing experience

Strategic thinker

Project leadership

Cross-functional collaboration

Data-driven mindset

Tools

Salesforce

Tableau

Job description

Join to apply for the Principal Product Marketing Manager role at honeycomb.io

Join to apply for the Principal Product Marketing Manager role at honeycomb.io

What We’re Building

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!

What We’re Building

Honeycomb is a service for the near and present future, defining observability and raising expectations of what developer tools can do! We’re working with well known companies like HelloFresh, Slack, LaunchDarkly, and Vanguard and more across a range of industries. This is an exciting time in our trajectory, we’ve closed Series D funding, scaled past the 200-person mark, and were named to Forbes’ America’s Best Startups of 2022 and 2023!

If you want to see what we’ve been up to, please check out these blog posts and Honeycomb.io press releases.

Who We Are

We come for the impact, and stay for the culture! We’re a talented, opinionated, passionate, fiercely inclusive, and responsible group of bees. We have conviction and we strive to live our values every day. We want our people to do what they truly love amongst a team of highly talented (but humble) peers.

How We Work

We are a remote-first company, which means we believe it is not where you sit, but how you deliver that matters most. We invest in our people and care about how you orient to our culture and processes. At the same time we imbue a lot of trust, autonomy, and accountability from Day 1.

Little More About The Team

Our VP of Product Marketing is building a world-class team that elevates Honeycomb’s story and drives market leadership in observability. The collecting mission of the product marketing team is to win more business by effectively reaching and explaining the value of our platform to prospects, customers and sellers (internal) across all the categories we play in. To achieve this mission each Product Marketing Managers (PMM) is an integral part of the Marketing organization who collaborates cross-functionally with Product, Engineering, Sales, Customer Success, DevRel and Analysts to bring new products to market and increase adoption of existing ones. As a Principal Product Marketing Manager you will have end-to-end ownership of high-impact launches and the freedom to experiment quickly, backed by a culture that values fast learning and inclusivity.

What You’ll Do In The Role

• Own the end-to-end GTM strategy for Honeycomb’s core platform and upcoming enterprise offerings - from market research through launch and lifecycle growth
• Craft crisp, differentiated messaging and positioning that highlights Honeycomb’s unique value for engineering leaders, practitioners, and economic buyers.
• Partner with Product Management to shape the roadmap with data-backed market insights and ensure tight alignment between product capabilities and buyer needs.
• Lead sales and partner enablement, building competitive battlecards, demos, collateral, and pricing/packaging guidance that accelerate deal velocity.
• Serve as internal subject-matter expert on the observability landscape; drive competitive intelligence, analyst relations, and thought-leadership programs (webinars, events, blogs)
• Measure and optimize launch and campaign performance via pipeline impact, win rates, adoption metrics, and experiment results - living our “Everything is an experiment” value.
• Partner with other PMMs, establishing scalable frameworks and best practices across messaging, launches, and enablement.
  
  

What You’ll Bring To The Role

• 8+ years of B2B product marketing experience, with 2+ years at the principal/lead level in developer tools, cloud infrastructure, observability, or adjacent markets.
• Proven track record of crafting platform narratives and driving enterprise product launches that exceeded pipeline and adoption goals.
• Deep technical empathy. Able to translate complex engineering concepts into business value for C-suite, buyer, and practitioner personas.
• Strategic thinker who synthesizes market, competitive, and customer insights to influence product strategy and pricing/packaging decisions.
• World-class storyteller and presenter; comfortable briefing analysts, executives, and conference audiences.
• Strong project leadership and cross-functional collaboration skills; adept at influencing without authority in a remote-first environment.
• Data-driven mindset with fluency in Salesforce, Tableau (or similar) and experimentation to measure GTM success.
• Embodies Honeycomb values - moves fast, ships relentlessly, thinks like an owner, seeks feedback, and builds inclusive teams.
  
  

Base pay range for this role is $220,000- $259,000 based on level of experience

What You'll Get When You Join The Hive

• A stake in our success - generous equity with employee-friendly stock program
• It’s not about how strong of a negotiator you are - our pay is based on transparent levels relative to experience
• Time to recharge - Unlimited PTO and paid sabbatical
• A remote-first mindset and culture (really!)
• Home office, co-working, and internet stipend
• 100% employee/75% for dependents coverage for all benefits
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Annual development allowance
• And much more...
  
  

Please note we cannot currently sponsor or support visa transfers at this time. Additionally, in compliance with applicable law, all persons hired will be required to verify identity and eligibility to work.

Diversity & Accommodations

We're committed to building a diverse, inclusive, and equitable workplace—where people of all backgrounds, identities, experiences, and abilities are welcomed, valued, and supported. We recognize that there is no single path to success and embrace nontraditional career journeys and diverse perspectives as key to building stronger, more innovative teams.

We strive to ensure an inclusive experience throughout every stage of our hiring process and are happy to provide reasonable accommodations as needed. If you require accommodations or accessible formats at any point during our hiring process, please let your recruiter know.

As an equal opportunity employer our hiring process is designed to put you at ease and help you show your best work. If there’s anything we can do to improve your experience, we’re always open to feedback.

Privacy Notice

If you apply for a job at Honeycomb and your application is unsuccessful (or you withdraw from the process or decline our offer), Honeycomb will retain your information after your application for a period of time in accordance with local laws. We retain this information for various reasons, including in case we face a legal challenge in respect of a recruitment decision, to consider you for other current or future jobs at Honeycomb, and to help us better understand, analyze and improve our recruitment processes.

For more information regarding our privacy practices please see the Honeycomb Privacy Notice.

If you do not want us to retain your information for consideration for other roles, or want us to update it, please contact [e-mail]. Please note, however, that we may retain some information if required by law or as necessary to protect ourselves from legal claims.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

Referrals increase your chances of interviewing at honeycomb.io by 2x

Sign in to set job alerts for “Product Marketing Manager” roles.

United States $157,600.00-$236,400.00 2 weeks ago

United States $60,000.00-$70,000.00 14 hours ago

Product Marketing Manager, Coinbase Prime

United States $140,080.00-$164,800.00 1 week ago

United States $145,000.00-$165,000.00 1 week ago

California, United States $140,000.00-$170,000.00 3 days ago

New York, NY $125,000.00-$155,000.00 2 months ago

United States $135,000.00-$165,000.00 4 weeks ago

United States $125,000.00-$135,000.00 1 week ago

Miami, FL $60,000.00-$120,000.00 1 week ago

United States $120,000.00-$150,000.00 18 hours ago

United States $175,000.00-$225,000.00 1 week ago

United States $120,000.00-$150,000.00 6 days ago

United States $103,300.00-$135,000.00 1 week ago

United States $116,600.00-$214,900.00 2 days ago

United States $140,080.00-$164,800.00 18 hours ago

United States $145,000.00-$165,000.00 1 week ago

United States $180,000.00-$200,000.00 1 week ago

United States $150,000.00-$170,000.00 6 days ago

Director, UGG Brand Marketing, North America

United States $110,000.00-$120,000.00 20 hours ago

Senior Product Marketing Manager, Consumer

Sr. Manager, Global Integrated Marketing

Sr. Manager, Global Integrated Marketing

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.