Principal Product Manager, Via & AI Solutions

neu

New York (NY)

On-site

USD 250,000 - 290,000

Full time

6 days ago

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Benefits offered by this job

Unlimited vacation

Health Insurance (including an option)

Dental & Vision Insurance

401k plan with company match

Commuter Benefits

Stock Options

Job summary

Fora, a modern travel platform, is seeking a Principal Product Manager to lead data products and AI agents powering the advisor platform. The role sits at the intersection of CRM, data intelligence, and AI-building products that help advisors find, engage, and manage clients, planning trips more effectively.

This is a true 0→1 role: define the vision, roadmap, and go-to-market for AI- and data-driven features that directly impact advisor productivity, client conversion, and revenue.

Qualifications

8+ years of Product Management experience in complex platforms or multi-system products.
3+ years building AI/ML or data-driven products (recommendations, scoring, automation).
Experience in a data-focused role or owning data products (defining metrics, experiments, data requirements).
Strong experience in at least one: B2B CRM or customer data platforms; Data intelligence/analytics systems; Recommendation engines/personalization; Marketing automation, segmentation, and audience systems; Workflow, project management, or productivity tools.

Responsibilities

Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
Partner with data science, engineering, and analytics to shape models, signals, and data products.
Identify and prioritize high-impact use cases (e.g., next-best-action, lead scoring, smart workflows).
Run experiments and validate ideas with advisors; turn pilots into scalable features.
Integrate AI and data products deeply into CRM and workflow surfaces-not side tools.
Define success metrics, measure impact, and iterate based on data and customer feedback.
Collaborate with GTM teams on positioning, launches, and enablement.

Skills

Product Management

AI/ML data-driven products

CRM systems

Cross-functional leadership

Communication

APIs & Integrations

Tools

Python

Job description

About Fora

Fora is the modern travel agency, empowering the next generation of entrepreneurs to build thriving travel advisory businesses. We're modernizing the $100B+ travel industry with AI woven through every part of the advisor's workflow, plus global supplier relationships, personalized training, and a vibrant community, all in one place. That's what lets advisors build businesses that scale, while their taste and service create trips no algorithm alone could plan. At the heart of it all is our mission: to help the next generation of travel entrepreneurs turn their love for travel into a fulfilling career, whether full-time or part-time.

The same idea shapes how we work. We're mission-driven and obsessed with our customers, and we believe humans and AI are both essential: the best work here comes from people and technology at their best, together.

Founded in 2021, Fora has grown to a team of 200+ full-time employees based in downtown New York City . In 2026, we closed a $60 million Series D led by Forerunner and Tactile Ventures, with continued backing from Thrive Capital, Insight Partners, and Heartcore Capital. We've been named a LinkedIn Top Startup (2024), one of Fast Company's Most Innovative Companies (2023 and 2025), and one of TIME's 100 Most Influential Companies (2026).

Come build something that hasn't existed before.

About The Role

We're hiring a Principal Product Manager to lead data products and AI agents that power our advisor platform. You'll sit at the intersection of CRM, data intelligence, and AI-building products that help advisors find, engage, and manage clients, and plan trips more effectively. This is a true 0→1 role: you'll define the vision, roadmap, and go-to-market for AI- and data-driven features that directly impact advisor productivity, client conversion, and revenue.

Key Responsibilities

Own the product strategy and roadmap for Advisor Enablement data products and AI agents.
Design AI- and data-powered capabilities across CRM, workflows, recommendations, and automation.
Partner with data science, engineering, and analytics to shape models, signals, and data products.
Identify and prioritize high-impact use cases (e.g., next-best-action, lead scoring, smart workflows, segmentation).
Run experiments and validate ideas with advisors; turn successful pilots into scalable features.
Integrate AI and data products deeply into CRM and workflow surfaces-not side tools.
Define success metrics, measure impact, and iterate based on data and customer feedback.
Collaborate with GTM teams on positioning, launches, and enablement.

Requirements

8+ years of Product Management experience, including complex platform or multi-system products.
3+ years building AI/ML or data-driven products (recommendations, scoring, automation, or similar).
Experience in a data-focused role or owning data products (defining metrics, experiments, data requirements).
Strong experience in at least one of:
- B2B CRM or customer data platforms
- Data intelligence / analytics systems
- Recommendation engines / personalization
- Marketing automation, segmentation, and audience systems
- Workflow, project management, or productivity tools
Cross‑functional leadership experience required.
Hands‑on work with AI/ML-powered features or predictive modeling.
Strong background with CRM systems, customer data models, or lifecycle automation.
Excellent communication; comfortable turning ambiguity into clear product direction.
Based in NYC or willing to relocate.

Strongly Preferred

Data science / Python or applied ML experience.
Experience with modern AI agent frameworks and/or experience in low code AI tools like Lovable, Claude, Gemini, etc...
Experience building APIs and integrations used by other teams or platforms.

Compensation

Compensation for this role varies based on experience, with an indicative range of $250K-$290K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

Additional Benefits include