Principal Product Manager, MarTech

GEICO; Seattle (WA); On-site; USD 131,000 - 230,000; Full time

Job summary

An established industry player is seeking a Principal Product Manager to lead innovative initiatives in Marketing Technology. This role is pivotal in shaping product strategy and driving the development of high-impact solutions that enhance customer engagement. You will collaborate with diverse teams to deliver products that not only meet market demands but also drive significant business growth. If you thrive in dynamic environments and have a passion for product management, this is a unique opportunity to make a meaningful impact in the insurance sector.

Benefits

Premier Medical, Dental and Vision Insurance

Paid Vacation

401(k) Plan

Tuition Assistance

Paid Training and Licensures

Qualifications

• 10+ years of product management experience in fast-paced environments.
• Expertise in building marketing technology platforms and audience management.

Responsibilities

• Define product vision and strategy in alignment with business goals.
• Lead cross-functional teams through the entire product lifecycle.
• Conduct market research and prioritize features based on feedback.

Skills

Product Management

Marketing Technology

Audience Management

Data Analysis

Agile Methodologies

Education

Bachelor's Degree

Tools

Adobe Experience Cloud

Salesforce Marketing Cloud

MailChimp

Job description

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This range is provided by GEICO. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$131,200.00/yr - $229,600.00/yr

GEICO, subsidiary of Berkshire Hathaway and a leader in Auto insurance and other product lines, is on a multi-year technology transformation journey to reimagine the customer experience in the Insurance industry by removing friction across Customers, Partners, Marketplace, Segments, Channels, and build a world class experience powered by technology.

As part of this once in a life-time opportunity to build and make a real impact in insurance marketplace, we are looking for an accomplished, customer obsessed and results-oriented Principal Product Manager to lead key initiatives within our MarTech Capabilities.

As a Principal Product Manager, you will play a key role in shaping the future of Marketing Technology at GEICO.You will be responsible for leading product strategy, driving the development and execution of product roadmaps, and ensuring that our solutions meet the needs of our customers while driving business outcomes. You will drive complex, enterprise-scale product development across critical areas such as Predictive & Dynamic Audience Management, Cross-Channel Expansion, Journey Orchestration. You will collaborate closely with cross-functional teams, including Engineering, Design, Marketing, to deliver high-impact products that drive business growth and customer satisfaction. We are building a world class MarTech Product team at GEICO so that we can enable Marketers to lead with a data driven approach in marketing and help them run high performing campaigns at scale. If you have experience in Product Management building solutions for marketing teams and marketing automation - we are looking for you!

Additionally, you are a builder who thrives in a scrappy ambiguous startup environment yet has deep product experience to build complex products from scratch and scale them up.

Job Responsibilities

• Define and articulate the product vision, strategy, and roadmap in alignment with business goals and market opportunities.
• Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond.
• Defines scalable solutions by deep knowledge of marketer workflow.
• Understand technology concepts and how underlying MarTech product services perform across channels and customer touchpoints.
• Enable AI-powered features that maximizes customer engagement initiatives.
• Conduct market research, competitive analysis, and customer interviews to gather insights and inform product decisions.
• Prioritize features and initiatives based on customer feedback, business impact, and technical feasibility, making trade-off decisions when needed .
• Drive product development efforts, including defining requirements, managing backlog, and ensuring timely delivery of high-quality releases.
• Continuously monitor product performance, analyze metrics, and iterate on features to optimize user experience and business outcomes.
• Identify options and recommendations, working through trade-offs with partners to remove impediments for the team.
• Manage product rollout plan, segmentation, product adoption and opportunities for product promotion.
• Work closely with tech peers and architecture to understand the tradeoffs of technical decisions and lead execution of requirements in an agile fashion by participation in ceremonies.
  
  

Basic Qualifications

• Bachelor’s degree or relevant experience equivalent required.
• 10+ years of experience in product management, with a track record of delivering successful products in a fast-paced environment preferably in MarTech, AdTech, CRM or Customer Engagement Platforms.
• Experience in building, using, or improving industry leading Marketing Technology Platforms, Audience Management Platforms and Customer Data Platforms (CDP) e.g. Adobe Experience Cloud (AEP), Adobe Target, MailGun, Braze, Hightouch, MailChimp, Segment, Salesforce Marketing Cloud or equivalent.
• Subject Matter Expertise building platforms with dynamic audience management or predictive segmentation, campaign management, messaging channels (e.g., SMS, Email, Push etc.), Journey Orchestration, workflow management capabilities.
• Excellent communication and presentation skills, with the ability to effectively articulate complex ideas to both technical and non-technical audiences.
• At least 5 years of experience writing requirements and working closely with engineering teams managing all aspects of a product feature throughout its lifecycle from concept to delivery.
• Experience with relevant data protection regulations and standards (CCPA, GDPR, etc.) when using customer data.
  
  

Preferred Qualifications

• Understanding of Data Modeling, Identity Resolution, Attribute Management, APIs.
• Knowledge integrating audience data with downstream activation systems (Email, SMS, Push, Digital).
• Demonstrated ability to take a product from concept to launch, with a focus on market research, product design and iteration in agile environment.
• High sense of accountability and strong problem-solving skills.
• Insurance industry experience.
• Familiarity with data storage technologies like Graph, Cassandra, TiDB, ADLS, and Snowflake etc.
  
  

Annual Salary

$131,200.00 - $229,600.00

The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.

Benefits

As an Associate, you’ll enjoy our Total Rewards Program* to help secure your financial future and preserve your health and well-being, including:

• Premier Medical, Dental and Vision Insurance with no waiting period**
• Paid Vacation, Sick and Parental Leave
• 401(k) Plan
• Tuition Assistance
• Paid Training and Licensures
• Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
• Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
  
  

The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Product Management and Marketing

• Industries

  Insurance

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