Principal Product Manager, MarTech

GEICO; Seattle (WA); On-site; USD 150,000 - 230,000; Full time

Job summary

An innovative firm is seeking a seasoned Product Manager to define and drive product strategies in a dynamic MarTech landscape. This role offers the opportunity to lead impactful initiatives, collaborate with cross-functional teams, and optimize product performance. With a focus on customer engagement and data-driven decisions, you will play a crucial role in shaping the future of marketing technology. The position comes with competitive compensation and comprehensive benefits, including premier medical coverage and paid training. If you are a strategic thinker with a passion for product management and a track record of success, this is the perfect opportunity for you.

Benefits

Premier Medical, Dental, and Vision Insurance

Paid Vacation

401(k) Plan

Tuition Assistance

Paid Training

Paid Sick and Parental Leave

Qualifications

• 10+ years of experience in product management, preferably in MarTech or AdTech.
• Excellent communication and presentation skills for diverse audiences.

Responsibilities

• Define product vision and strategy aligned with business goals.
• Lead cross-functional teams through the product lifecycle.

Skills

Product Management

Market Research

Communication Skills

Agile Methodology

Problem-Solving Skills

Education

Bachelor's Degree

Tools

Marketing Technology Platforms

Customer Data Platforms (CDP)

Job description

Employer Industry: Insurance

Why consider this job opportunity:
- Salary up to $229,600
- Premier Medical, Dental, and Vision Insurance with no waiting period
- Paid Vacation, Sick, and Parental Leave
- 401(k) Plan and Tuition Assistance
- Paid Training and Licensures
- Opportunity to lead impactful initiatives in a rapidly evolving MarTech environment

What to Expect (Job Responsibilities):
- Define and articulate product vision, strategy, and roadmap aligned with business goals and market opportunities
- Lead cross-functional teams through the entire product lifecycle, from concept to launch and beyond
- Conduct market research, competitive analysis, and customer interviews to inform product decisions
- Drive product development efforts, including defining requirements and ensuring timely delivery of high-quality releases
- Continuously monitor product performance and iterate on features to optimize user experience and business outcomes

What is Required (Qualifications):
- Bachelor’s degree or relevant experience equivalent required
- 10+ years of experience in product management, preferably in MarTech, AdTech, CRM, or Customer Engagement Platforms
- Experience building or improving leading Marketing Technology Platforms, Audience Management Platforms, and Customer Data Platforms (CDP)
- At least 5 years of experience writing requirements and managing product features throughout their lifecycle
- Excellent communication and presentation skills for both technical and non-technical audiences

How to Stand Out (Preferred Qualifications):
- Understanding of Data Modeling, Identity Resolution, and APIs
- Knowledge integrating audience data with activation systems (Email, SMS, Push, Digital)
- Demonstrated ability to take a product from concept to launch in an agile environment
- High sense of accountability and strong problem-solving skills
- Insurance industry experience

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