Principal Product Manager

Remitly, Inc.; Arlington (VA); Hybrid; USD 176,000 - 220,000; Full time

Benefits offered by this job

Flexible paid time off

Health, dental, and vision + 401k with

Parental leave

Mental health benefits

ESPP

Continuing education benefits

Job summary

Remitly, Inc. is seeking a seasoned Product Manager to own the end-to-end strategy for SNPL Card, guiding acquisition, onboarding, activation, and early engagement for existing and new customers.

You will run discovery, write clear specs, collaborate with Design and Engineering, define success metrics, and shape channel strategy while leveraging AI-first tools to speed research and content production. This is a high-ownership, cross-functional role.

Qualifications

• 6+ years of experience in Product Management, Growth PM, or Product Marketing in a data-driven consumer (B2C) environment.
• Experience running product discovery - user research, requirements definition, and writing specs/PRDs.
• Experience driving adoption or conversion through in-product experiences - onboarding flows, lifecycle messaging, content cards, or similar.
• Strong analytical skills - comfortable defining and reading funnel metrics and unit economics, running experiments, and using data over opinion.
• Excellent writing skills - in-product copy that's clear and compelling without sounding like an ad.
• Working knowledge of UI/UX and mobile in-app experience, and the ability to work as a true peer to Design and Engineering.

Responsibilities

• Own end-to-end product strategy and roadmap for SNPL Card, from awareness through onboarding and activation.
• Run discovery and translate findings into clear specs for engineering and design.
• Own the full product lifecycle: problem definition, design collaboration, development, QA, launch, and post-launch iteration.
• Decide segmentation and targeting models across existing customers and net-new channels, prioritizing where to invest.
• Develop and own channel strategy and unit economics for new acquisition.
• Design and ship in-product moments (cards, banners, modals, nudges) with Design and Engineering.
• Write copy and positioning; coordinate with copywriter/brand as needed.
• Coordinate with Borrow PM for onboarding-to-engagement to keep roadmaps aligned.
• Run experiments, define hypotheses, and let data drive what ships next.
• Define success metrics and instrumentation from day one and build analytics to track them.
• Work in an AI-first way to accelerate research and content production.
• Collaborate across Product, Design, Engineering, Data Science, Analytics, Credit, Risk, Compliance, and Legal.

Skills

Product management

Product discovery

Data analysis

User research

Communication

AI tools

Job description

Job Description: At Remitly, we believe everyone deserves the freedom to access, move, and manage their money wherever life takes them. Since 2011, we’ve tirelessly delivered on our promise to customers sending money globally, providing secure, simple, and reliable ways to manage their money, ensuring true peace of mind. Whether it’s supporting loved ones back home, growing a business across continents, or pursuing new opportunities abroad, we’re not just here to move money- we’re here to move our global customers forward. We’re looking for builders, reimaginers, and global thinkers who want to work at the intersection of technology, trust, and transformation. If that’s you and you’re ready to do the most meaningful work of your career-we invite you to join over 2,800 passionate Remitlians worldwide who are united by our vision to transform lives with trusted financial services that transcend borders.

Nice to Have:

SNPL Card's growth today comes almost entirely through owned channels, and the person who unlocks it needs to think and build like a product manager. The mandate is broader than converting our existing base: as we start exploring net-new customer acquisition strategies alongside conversion of existing Remitly customers, this role owns the full front door of SNPL Card - who we bring in, how we introduce them to the product, and how we get them successfully onboarded. As we look into net-new customers, this role will also need to develop and own channel strategy and the unit economics behind it, not just the in-product experience. You'll also work on post-onboarding experience, so the handoff from onboarding into ongoing engagement, retention, and repayment is seamless rather than siloed.

This is a critical product management role on a small, high-ownership team: parts of this business are 0 to 1 and parts are 10 to 100, and you'll need to be comfortable in both - running discovery and defining strategy, writing the specs, working with engineering and design through build and launch, and owning the metrics that tell you whether it's working.

You Will:

• Own the end-to-end product strategy and roadmap for bringing customers - existing Remitly customers and, as we expand, net-new customers - into SNPL Card, from awareness through onboarding and into early activation.
• Run discovery and define requirements - talk to customers directly, synthesize qualitative and quantitative research, and translate findings into clear specs that engineering and design can build against.
• Own the full product lifecycle for your surfaces - problem definition, design collaboration, development, QA, launch, and post-launch iteration.
• Decide who to bring in and how - building segmentation and targeting models across existing customers and, over time, net-new acquisition channels - and prioritizing where the team invests.
• Develop and own channel strategy and unit economics as we expand into net-new acquisition - deciding which channels to test, how to measure them, and what the underlying unit economics need to look like to justify the spend.
• Design and ship the in-product moments that introduce SNPL Card - content cards, banners, modals, push/SMS/email nudges, and contextual placements - partnering directly with Design and Engineering to spec and ship them.
• Write the copy and positioning customers see, and know when to bring in a copywriter or brand partner as this scales.
• Partner with the incoming Principal PM for Borrow on the post-onboarding experience - ensuring what you build for onboarding sets customers up for engagement, retention, and repayment, and that the two roadmaps stay connected rather than siloed.
• Run the experimentation engine - define hypotheses, design tests, read results honestly, and let data decide what ships next.
• Define success metrics and instrumentation from day one - conversion, activation, CAC, unit economics, and cohort quality - and build the analytics to track them.
• Work in an AI-first way - using AI to accelerate research, spec writing, segmentation, and content production.
• Operate across functions - Product, Design, Engineering, Data Science, Analytics, Credit, Risk, Compliance, and Legal - to ship in a regulated lending environment without losing speed.
• Communicate roadmap, trade-offs, and results clearly to cross-functional partners and leadership.

You Have:

• 6+ years of experience in Product Management, Growth PM, or Product Marketing in a data-driven consumer (B2C) environment, with demonstrated ownership of a roadmap or specs from discovery through launch.
• Experience running product discovery - user research, requirements definition, and writing specs/PRDs that engineering and design can execute against.
• Experience driving adoption or conversion through in-product experiences - onboarding flows, lifecycle messaging, content cards, or similar.
• Comfort owning segmentation and targeting logic, ideally across both an existing customer base and net-new acquisition channels.
• Strong analytical skills - comfortable defining and reading funnel metrics and unit economics, running experiments, and using data over opinion.
• Excellent writing skills - in-product copy that's clear and compelling without sounding like an ad.
• Working knowledge of UI/UX and mobile in-app experience, and the ability to work as a true peer to Design and Engineering across the full build cycle, not just at the requirements stage.
• A scrappy, resourceful operating style - comfortable in both 0-to-1 and 10-to-100 environments, and used to wearing multiple hats on a small team.
• Fluency with AI-first tools and workflows, with an instinct to reach for them first.
• Excellent written and verbal communication skills, with the ability to align cross-functional and senior stakeholders.

Nice to Have:

• Experience in fintech, lending, credit, or payments.
• Experience owning both acquisition and onboarding/activation for a consumer product, not just one side of the funnel.
• Experience working in a regulated financial services environment alongside Risk, Compliance, and Legal.
• Experience at a high-growth startup or a consumer technology company known for customer centricity and speed.

Compensation Details.

The starting base salary range for this position is typically $176,000 -$220,000. In the U.S., Remitly employees are shareholders in our Company and equity is part of our total compensation plan. Your recruiter can share more information about medical benefits offered, as well as other financial benefits and total compensation components offered with this role.

Our Benefits:

• Flexible paid time off
• Health, dental, and vision + 401k plan with company matching
• Paid parental, medical, military and family care leave
• Mental Health & Family Forming Benefits
• Employee Stock Purchase Plan (ESPP)
• Continuing education benefits

Our Connected Work Culture:

Driving Innovation, Together At Remitly, we believe that true innovation sparks when we come together. Our Connected Work Culture fosters dynamic in-person collaboration, where ideas ignite and challenging problems find solutions faster. Under the Company's current hybrid-work expectations, employees in this position work onsite Tuesday through Thursday each week. Additional onsite attendance may be required based on business needs, and the Company may modify its hybrid-work expectations from time to time. These intentional in-office moments are vital for deepening relationships, fueling creativity, and ensuring your impact is felt where it matters most.

Remitly is an E-Verify Employer. At Remitly, we are dedicated to ensuring that our workplace offers equal employment opportunities to all employees and candidates, in full compliance with applicable laws and regulations.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Remitly is a leading digital financial services provider for immigrants and their families in over 170 countries around the world. Remitly helps immigrants send money home in a safe, reliable and transparent manner. Its digitally-native, cross-border remittance app eliminates the long wait times, complexities and fees typical of traditional remittance processes. Building on its strong foundation, Remitly is expanding its suite of products to further its mission and transform financial services for immigrants all around the world.