Principal Product Management & Develop

Cricket Wireless LLC.; Dallas, Northern (TX, KY); Hybrid; USD 158,000 - 237,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and AD&D Insurance

Supplemental benefit programs

Wellness programs

Employee discounts

Job summary

AT&T in Dallas seeks a Principal Product Manager to own products end-to-end from concept through launch and sunsetting, coordinating with design, engineering, and marketing to maximize customer value. You will conduct market research, document requirements, and create roadmaps and business cases that align with pricing, budgets, and strategic goals.

7+ years in product management, strong communication skills, and a BS/BA are expected; the role offers a competitive salary range and comprehensive

Qualifications

• Experience owning products end-to-end—not solely supporting product launches.
• Clearly demonstrates SBMM/SMB/MM product strategy and execution.
• Proven launch leadership across teams and delivery of outcomes.
• Self-directed with ability to drive clarity without heavy supervision.
• Strong written and verbal communication, e.g., executive readouts.

Responsibilities

• Own products end-to-end from concept through launch and end-of-life.
• Define and document requirements, business cases and acceptance criteria.
• Develop and maintain roadmaps, pricing strategies, and funding requests.
• Collaborate with design, UX, engineering, sales support and marketing.
• Lead cross-functional teams to deliver outcomes and manage budgets.

Skills

Product ownership

End-to-end product management

Launch leadership

Stakeholder communication

Self-direction

Written and verbal communication

Education

Bachelor's degree (BS/BA)

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered. At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Responsible for driving the development, execution, and lifecycle management of specific products/services, ensuring alignment with market needs and business objectives, and managing the business case and P&L to deliver high‑quality solutions and maximize customer value. These are products and/or services that AT&T sells to residential, small-to-large business and/or global business customers.

What you’ll do

Typical tasks may include, but are not limited to, the following:

• Product Lifecycle Management: Manage the entire product lifecycle from initial concept through development, launch, and end‑of‑life, ensuring seamless transitions through each stage and ongoing product performance. Responsible for managing budgets, acquiring estimates, and handling requests for funding through the capital process. Coordinate with design, process, manufacturing, test, quality, sales support, and marketing as the products move to production and distribution.
• Define and Document Requirements: Translate and document customer and technical requirements into final product designs, prepare and present comprehensive business cases, and provide detailed product requirements, user stories, and acceptance criteria. Analyze customer needs and identify priorities for new products or services and enhancements.
• Conduct Market Research and Analysis: Perform in-depth market research and competitive analysis to identify trends, addressable revenue potential, customer segments, and opportunities for new products or features. Conduct research and analysis on defined markets, including volumes and revenue results.
• Develop and Maintain Product Roadmaps: Create and maintain detailed product roadmaps, service guides, product documentation, results reports/analysis, and project plans, ensuring alignment with market needs and business objectives. Define and drive initiatives to grow revenue and margin.
• Collaborate with Stakeholders and UX Design: Partner with business, technology, UX teams, and 3rd party technology partners to design or modify products, ensuring a high‑quality user experience, alignment with budget and schedule specifications, and effective cross‑functional collaboration. Works with the Global Connectivity Management, Technology Development, Contracting, Legal, Product Marketing, and Business or Consumer Pricing Team to develop pricing strategies.
• Negotiate with vendors to improve the product cost structure and feature function

What you’ll need

• Experience owning products end‑to‑end—not solely supporting product launches.
• A candidate who has owned products, not just supported launches.
• Clear examples of SBMM/SMB/MM product strategy + execution.
• Demonstrated launch leadership: working across teams, unblocking issues, and delivering outcomes.
• Evidence of being self‑directed and able to drive clarity without heavy supervision.
• Strong written and verbal communication (e.g., “presented to VP/SVP,” “led exec readouts,” “aligned stakeholders”).

What you’ll bring

• Bachelor’s degree (BS/BA) desired.
• 7+ years of experience in product management, program management, or digital portfolio governance, with experience supporting prioritization, intake processes, and cross‑functional delivery.

Supervisor: No

Weekly Hours: 40 Time Type: Regular Location: Dallas, Texas Salary Range: $158,200.00 - $237,400.00

Our Principal Product Management & Develop jobs earn between $158,200.00 - $237,400.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based date of hire, at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit‑based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.