Lead Product Technology - Messaging Channels & Customer Communications

AT&T; Dallas (TX); On-site; USD 144,000 - 216,000; Full time

Benefits offered by this job

Medical/Dental/Vision coverage

401(k) plan

Tuition reimbursement program

Paid Time Off and Holidays

Paid Parental Leave

Paid Caregiver Leave

Adoption Reimbursement

Disability Benefits

Life and Accidental Death Insurance

Employee wellness programs

Employee discounts

Job summary

AT&T in Dallas, Texas seeks a senior leader to design, develop, and operate messaging and customer communication platforms. The role drives strategy for SMS, RCS, Push notifications, and related technologies across marketing and product teams to ensure reliable, scalable, and compliant communications.

You will collaborate with product, engineering, data, and legal teams, oversee vendor relationships, and lead initiatives that improve customer engagement, governance, and operational excellence.

Qualifications

• Bachelor's degree is desired.
• 5+ years of experience in product technology, customer communications, marketing technology, or related fields.
• Experience managing or supporting SMS, RCS, Push Notifications, customer engagement platforms, or related technologies is preferred.
• Experience leading cross-functional initiatives involving technology, operations, product management, vendors, and stakeholders.
• Knowledge of messaging regulations, carrier ecosystems, and digital marketing solutions is highly desirable.

Responsibilities

• Define and execute the messaging channel strategy (SMS, RCS, Push).
• Lead platform architecture and integration with marketing tech ecosystems.
• Oversee day-to-day messaging operations supporting acquisition, onboarding, engagement, and retention.
• Manage vendor and carrier relationships to ensure service delivery and compliance.
• Establish governance, controls, and audit processes for risk mitigation.
• Partner with legal, privacy, cybersecurity, and business stakeholders for regulatory readiness.
• Communicate strategy and performance to leadership and stakeholders.
• Drive innovation through automation and AI-enabled capabilities.

Skills

Leadership

Cross-functional collaboration

Platform integration

Vendor management

Compliance & governance

Performance optimization

Education

Bachelor's degree

Tools

SMS

RCS

Push Notifications

Adobe Journey Optimizer (AJO)

Customer data platforms

Campaign management systems

Job description

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

Overall Purpose:

Design, develop, operate technology solutions in support of a Marketing or Product Organization.

Lead the strategy, architecture, governance, and operational execution of AT&T's customer messaging channels, including SMS, RCS, Push Notifications, and emerging communication technologies. This role is responsible for ensuring reliable, compliant, and scalable customer communications while driving innovation and integration across the broader marketing technology ecosystem.

Key Roles and Responsibilities

Typical tasks may include, but are not limited to, the following:

Messaging Channel Strategy & Ownership

• Define and execute the roadmap for SMS, RCS, Push Notifications, and future messaging capabilities.
• Evaluate emerging messaging technologies, industry trends, and customer engagement opportunities.
• Develop business cases and strategic recommendations for new channel capabilities and enhancements.

Platform Architecture & Integration

• Lead the design and integration of messaging platforms with customer engagement and marketing technology ecosystems.
• Partner with product, engineering, marketing, and data teams to enable seamless customer communications across channels.
• Support integration of messaging capabilities with platforms such as Adobe Journey Optimizer (AJO), customer data platforms, campaign management systems, and related technologies.

Operational Leadership

• Oversee day-to-day messaging operations supporting customer acquisition, onboarding, engagement, retention, and service communications.
• Ensure delivery reliability, throughput management, monitoring, issue resolution, and operational readiness across messaging channels.
• Establish processes, controls, and governance to support business-critical communications.

Vendor & Carrier Management

• Manage strategic relationships with messaging vendors, platform providers, aggregators, and carrier partners.
• Drive vendor performance, service delivery, contract alignment, and issue resolution.
• Coordinate with mobile carriers and external partners to support messaging programs, provisioning activities, and channel expansion initiatives.

Compliance, Risk & Governance

• Ensure messaging programs comply with industry regulations, carrier requirements, privacy standards, and corporate policies.
• Establish governance frameworks, operational controls, and audit processes to minimize risk.
• Partner with legal, compliance, privacy, cybersecurity, and business stakeholders to support regulatory readiness.

Stakeholder Collaboration & Leadership

• Serve as the primary subject matter expert for customer messaging technologies and communication channels.
• Partner with marketing, product, technology, legal, and customer experience teams to align messaging capabilities with business objectives.
• Communicate strategy, risks, performance, and recommendations to leadership and executive stakeholders.

Performance Optimization & Innovation

• Monitor channel performance, delivery metrics, and customer engagement trends.
• Identify opportunities to improve customer experience, efficiency, scalability, and operational effectiveness.
• Drive innovation through automation, AI-enabled capabilities, and next-generation customer communication technologies.

Job Contribution

An experienced professional recognized as a subject matter expert in customer messaging technologies and communication platforms. Independently leads complex strategic and operational initiatives that impact multiple business functions. Provides leadership and guidance across cross-functional teams, influences technology direction, drives critical business outcomes, and serves as a trusted advisor to senior leadership. Frequently mentors team members and contributes to long‑term organizational planning.

Supervisor: No

Education/Experience

• Bachelor's degree (BS/BA) desired.
• 5+ years of experience in product technology, customer communications, marketing technology, messaging platforms, telecommunications, or related fields.
• Experience managing or supporting SMS, RCS, Push Notifications, customer engagement platforms, or communication technologies preferred.
• Experience leading cross-functional initiatives involving technology, operations, product management, vendors, and business stakeholders.
• Knowledge of messaging regulations, carrier ecosystems, communications platforms, customer engagement technologies, and digital marketing solutions is highly desirable.

Our Lead Product Technology jobs earn between $143,800.00 - $215,800.00 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage
• 401(k) plan
• Tuition reimbursement program
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company‑designated holidays)
• Paid Parental Leave
• Paid Caregiver Leave
• Additional sick leave beyond what state and local law require may be available but is unprotected
• Adoption Reimbursement
• Disability Benefits (short term and long term)
• Life and Accidental Death Insurance
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal
• Employee Assistance Programs (EAP)
• Extensive employee wellness programs
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available) and AT&T phone

Weekly Hours: 40

Time Type: Regular

Location: Dallas, Texas

Salary Range: $143,800.00 - $215,800.00

AT&T and its subsidiaries are committed to equal employment opportunity. All hiring, promotion, and other employment decisions remain merit-based and free from discrimination on the basis of race, color, religion, religious creed, national origin, ancestry, age, sex, sexual orientation, gender, gender identity, gender expression, physical disability, mental disability, pregnancy, medical condition, genetic information, marital status, citizenship status, military status, veteran status, or any other characteristic protected by federal, state, or local laws. In addition, AT&T will provide reasonable accommodations to qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.