Principal Product Designer, Growth & Web Experiences, Kiro

Amazon; Seattle (WA); On-site; USD 164,000 - 222,000; Full time

Job summary

Amazon Development Center U.S., Inc. is seeking a Principal Product Designer to own the marketing website experience, blending content strategy, web design, and value proposition storytelling. You will translate complex capabilities into clear narratives and set the overall strategy for the web experience.

You will lead end-to-end design from concept through execution, collaborating with product marketing, product management, engineering, and brand to ensure alignment and growth.

Qualifications

• 10+ years of design experience.
• Available online portfolio.
• Experience with UI Design, Information Architecture, and Interaction Design.
• Lifecycle design from strategy through execution.

Responsibilities

• Own the marketing website experience from strategy through execution.
• Content strategy: determine story order, IA and messaging hierarchy.
• Web design & execution: design journeys, page flows, interactions for engagement and conversion.
• Translate value propositions into clear, compelling narratives via design.
• Growth & experimentation: use data and research to optimize the funnel from visitor to user.
• Cross-functional collaboration with product marketing, product management, engineering, and brand.
• Stakeholder communication: present strategy, rationale, and trade-offs to leadership.
• Define the broader experience strategy connecting the marketing site to growth and product positioning.
• Establish design principles, measurement strategies, and decision-making frameworks.

Skills

Design experience

Portfolio required

UI/IA/Interaction design

Tools

Sketch

Photoshop

Illustrator

Axure

Keynote

InVision

Job description

Description

Kiro is looking for a Principal Product Designer to own the experience strategy and design execution for our marketing website. This is a growth-focused role that blends content strategy, web design, and value proposition storytelling. You'll be the design owner of how Kiro communicates its value to the world, shaping the narrative, designing the experience, and driving the funnel from awareness to product adoption. You'll operate at the intersection of marketing, brand, and product translating complex technical capabilities into clear, compelling web experiences that drive understanding and conversion. You'll set the strategy and bring it to life.

Key job responsibilities

• Own the marketing website experience end-to-end from strategy through execution
• Content strategy: Determine what story we tell, in what order, and to whom; shape information architecture and messaging hierarchy
• Web design & execution: Design user journeys, page flows, and interactions that drive engagement and conversion
• Value prop translation: Turn Kiro's technical capabilities into clear, compelling narratives through design
• Growth & experimentation: Use data, research, and experimentation to continuously optimize the funnel from visitor to user
• Cross-functional collaboration: Partner closely with product marketing, product management, engineering, and brand to ensure alignment between what we build and how we present it
• Stakeholder communication: Present strategy, rationale, and trade-offs to leadership with clarity and conviction
• Strategic influence: Define the broader experience strategy that connects the marketing website to Kiro's overall growth and product positioning; influence how leadership thinks about the web as a growth lever
• Frameworks & principles: Establish design principles, measurement strategies, and decision-making frameworks that create lasting organizational clarity

About The Team

You'll join a dynamic, growing UX team within the AWS Agentic organization that supports each other's development and is passionate about creating exceptional developer experiences. Our team includes designers and researchers across the Kiro product suite. We offer mentorship, autonomy, and opportunities to contribute to our collaborative culture while working on some of the most exciting challenges in developer tools and AI-assisted development.

Basic Qualifications

• 10+ years of design experience
• Have an available online portfolio
• Experience with best practices for User Interface Design, Information Architecture, and Interaction Design
• Experience in life cycle design projects from design strategy through execution

Preferred Qualifications

• Experience providing and effectively communicating strategic and tactical recommendations based on data
• Experience designing and prototyping with tools such as Sketch, Photoshop, Illustrator, Axure, Keynote, and InVision

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner.

Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 164,000.00 - 221,800.00 USD annually

Company

Amazon Development Center U.S., Inc.

Job ID: A10503816