Principal Product Designer — AI-Driven Artist Platform (Remote)

Block; United States; Remote; USD 140,000 - 210,000; Full time

Benefits offered by this job

Remote work

Medical insurance

Flexible time off

Retirement savings plans

Modern family planning

Job summary

TIDAL, part of Block, Inc., seeks a Principal Product Designer to set vision and quality across product and brand. You will be a foundational voice on a small team, shaping not just pixels but the future of how artists build careers. Lead complex projects from concept to ship and elevate the craft of the team.

You will drive long-term product vision, define design systems, and mentor others while collaborating with product, engineering, and ML/AI leadership to shape roadmaps and strategy.

Qualifications

• 8+ years of product design experience with a portfolio showcasing high craft and systems thinking.
• Graphic design skills for building and extending brand across 360 activations and social, ensuring cohesion between brand and product.
• Experience developing long-term product vision informing roadmaps across a brand or multiple products.
• Experience shipping impactful, strategic work autonomously, from multi-year visions to iterative releases.
• Expertise defining design systems and standards for cohesive experiences at scale.
• Influence and partnership skills as a trusted peer to leadership.
• Fluency with AI and new technologies, identifying where AI unlocks creative or business potential.
• A passion for music, artists, and the creative economy.
• Comfort operating on a small, fast-moving team where you wear many hats.

Responsibilities

• Define and drive long-term product vision and design strategy across TIDAL’s key product areas.
• Lead the most complex, ambiguous design initiatives end-to-end—from early exploration through shipped experiences.
• Partner with Product, Engineering, and ML/AI leadership to shape roadmaps and influence business strategy.
• Set the bar for design excellence by defining systems, standards, and quality benchmarks at scale.
• Pioneer AI-driven design approaches that expand team capabilities and accelerate velocity.
• Mentor designers through feedback, critique, and knowledge sharing.
• Identify new opportunities for the business and act on them.

Skills

Product design

Design leadership

AI-driven design

Brand cohesion

Systems thinking

Mentoring

Job description

TIDAL, part of Block, Inc., seeks a Principal Product Designer to set vision and quality across product and brand. You will be a foundational voice on a small team, shaping not just pixels but the future of how artists build careers. Lead complex projects from concept to ship and elevate the craft of the team.

You will drive long-term product vision, define design systems, and mentor others while collaborating with product, engineering, and ML/AI leadership to shape roadmaps and strategy.