Principal PM: Lead Gen & Ads Platform

Linkedin3; New York (NY); Hybrid; USD 187,000 - 305,000; Full time

Job summary

LinkedIn seeks a self-driven Principal Product Manager to drive development of lead generation advertising products, including form experiences, messaging, and post-click conversion offerings across core app and campaign manager experiences. You will own strategy to deliver value for demand gen marketers, collaborating with multiple LoBs and cross-functional partners.

You will work with data science, design, engineering, marketing, and BD to deliver end-to-end solutions, define metrics, and

Qualifications

• BS degree in a technology-related field or equivalent experience.
• 7+ years of experience in a product management or equivalent role.
• Experience leading advertising product and technology integrations, specifically focused on Formats, Lead Generation and ABM.
• Experience building b2b products with a demonstrated ability to drive product planning, development and launch.
• Experience in UX design and experimentation.
• Familiar with interaction patterns across forms, chat, messaging and app based products.
• Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google).

Responsibilities

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn's member and company-focused products and services and 3P products and platforms.
• Partner closely with our LoBs to help enable advertising-based outcomes.
• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources.
• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers.
• Generate buy-in and excitement with key stakeholders and executives across LinkedIn.
• Contribute toward a team culture focused on high velocity decision making, deep care, and learning.
• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps.

Skills

Advertising Product

Cross-functional Leadership & Influenc

Advertising Technology Integrations

Data-driven Decision Making

Experimentation & A/B testing

AI prototyping

Education

BS degree in a technology-related field

Job description

LinkedIn seeks a self-driven Principal Product Manager to drive development of lead generation advertising products, including form experiences, messaging, and post-click conversion offerings across core app and campaign manager experiences. You will own strategy to deliver value for demand gen marketers, collaborating with multiple LoBs and cross-functional partners.

You will work with data science, design, engineering, marketing, and BD to deliver end-to-end solutions, define metrics, and