Hybrid Lead Gen Ad Product Manager

LinkedIn; New York (NY); Hybrid; USD 126.000 - 207.000; Vollzeit

Zusammenfassung

LinkedIn is the world's largest professional network, and we are seeking a self-driven Product Manager to drive development of our lead generation advertising products, including form experiences and post-click experiences across our flagship and campaign manager surfaces.

This role centers on delivering value to demand gen marketers through simple experiences that meet JTBDs and requires collaboration with multiple LinkedIn LoBs and cross-functional partners.

Qualifikationen

• BS/BA Degree in a technology related field OR equivalent experience.
• 2+ years of experience in product management or equivalent role.
• Experience in advertising product and technology integrations, specifically focused on Lead Generation and ABM.
• Experience building B2B products with a demonstrated ability to drive product planning, development and launch.
• Experience in UX design and experimentation.
• Familiar with interaction patterns across forms, chat, and messaging products.
• Familiar with ads buying technology from LinkedIn and others (e.g. Meta, Google).
• Ability to communicate findings clearly to both technical and non-technical audiences.

Aufgaben

• Build user experiences that are valuable, simple and intuitive and seamlessly integrate into LinkedIn’s member and company-focused products and services and 3P products and platforms
• Partner closely with our LoBs to help enable advertising-based outcomes
• Make data-driven decisions on how best to solve member and customer challenges by pulling and analyzing data from multiple sources
• Drive product strategy, planning, and detailed product requirements to solve these problems and create value for customers
• Generate buy-in and excitement with key stakeholders and executives across LinkedIn
• Contribute toward a team culture focused on high velocity decision making, deep care, and learning
• Define product metrics, objectives, and key results to help guide and measure the success of initiatives and ramps

Kenntnisse

Product Management

Advertising Product

Advertising Technology Integrations

ABM

Data Analysis

UX Design

Communication

Ausbildung

BS/BA Degree in technology related field

Jobbeschreibung

LinkedIn is the world's largest professional network, and we are seeking a self-driven Product Manager to drive development of our lead generation advertising products, including form experiences and post-click experiences across our flagship and campaign manager surfaces.

This role centers on delivering value to demand gen marketers through simple experiences that meet JTBDs and requires collaboration with multiple LinkedIn LoBs and cross-functional partners.