Principal, Media Relations

Nike Inc; Los Angeles, Northern (CA, KY); Hybrid; USD 100,000 - 134,000; Full time

Job summary

Nike, Inc. in Los Angeles, CA seeks a Principal, Media Relations to execute communications plans and engage media and creators nationwide.

This 4-month contract role supports Training, Running, and Sportswear priorities, bringing stories and experiences to life through events, media engagement, and product seeding. The ideal candidate is deeply connected to Los Angeles culture, exceptionally organized, and adept at managing multiple projects in a fast-paced, global matrix environment.

Qualifications

• Min 7 years of experience in communications, PR, events, or marketing.
• Bachelor's degree in Communications, Marketing, PR, or related field.
• Based in Los Angeles with deep knowledge of local media and creator landscape.
• Strong project management, organization, and ability to manage multiple priorities.

Responsibilities

• Execute end-to-end logistics for media experiences.
• Coordinate product seeding and seasonal previews.
• Support media events and creator engagement programs.
• Host media events and manage relationships with media and creators.
• Improve operational excellence and precision in event execution.

Skills

Media relations

Event management

Creator engagement

Project management

Relationship building

Education

Bachelor's degree in Communications, Marketing, Public Relations, or related field

Job description

Title: Principal, Media Relations

Location: Los Angeles, CA

Duration: 4 months contract

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it’s about each person bringing skills and passion to a challenging and constantly evolving game.

WHO WE ARE LOOKING FOR

This role is part of the North America Media Relations team based in LA and is responsible for executing communications plans and engaging an ecosystem of media and earned creators in Los Angeles and nationally. Supporting Training, Running, and Sportswear priorities, among others, this individual will help bring stories and experiences to life through seamless program execution, event management, media engagement, and product seeding.

The ideal candidate is deeply connected to Los Angeles culture, understands the local media and creator landscape, and has a genuine passion for sport, storytelling, and the brand. They are exceptionally organized, detail-oriented, and thrive in a fast-paced environment where priorities can shift quickly. Successful candidates bring a positive, team-first mindset, strong relationship-building skills, and the ability to manage multiple projects simultaneously while navigating ambiguity across a global matrix organization.

Previous experience in communications, public relations, or related fields is required

WHAT YOU WILL WORK ON

Our work encompasses written, oral, visual, and digital communications. In this role, you will support the execution of communications programs across Training, Running, and Sportswear.

Responsibilities include managing end-to-end logistics for media experiences, coordinating product seeding efforts, organizing seasonal product previews, supporting media events, and helping

execute workouts, runs, and athlete- or community-led experiences. A love of media hosting and relationship management is a must. We are looking for someone who can bring precision,

organization, and operational excellence to every detail while helping create memorable experiences for media and creators.

WHAT YOU BRING

• Based in Los Angeles, CA with strong knowledge of the city's sports, cultural, media, and creator landscape.
• Min 7 years of experience in communications, public relations, events, marketing, or related functions.
• Bachelor's degree in Communications, Marketing, Public Relations, or a related field, or any combination of relevant education, experience, and training.
• Strong project management and organizational skills with a proven ability to manage multiple priorities and logistics simultaneously.
• Experience supporting media relations, event execution, product launches, and creator engagement programs.
• Demonstrated ability to build and maintain strong relationships with media, creators, agencies, and cross-functional partners.
• Passion for sport and enthusiasm for the brand, products, and athlete storytelling.
• Experience partnering with agencies and navigating the Los Angeles media landscape.
• Comfortable working in a fast-paced environment and able to adapt quickly to changing priorities.
• Detail-oriented with a commitment to delivering flawless execution.